EasyPayDirect is a financial technology company that provides online payment processing solutions for businesses. It functions as both a payment gateway and a merchant account provider. The core purpose of EasyPayDirect is to enable businesses to accept credit card and electronic check payments online. The company has a special focus on serving businesses that are considered 'high-risk' by traditional banks and payment processors. These can include industries like supplements, coaching, digital marketing, and others with high chargeback rates or subscription models. Founded by Brad Weimert, the company aims to provide stable and secure payment solutions to help businesses grow without the fear of having their accounts suddenly shut down.
EasyPayDirect offers a suite of features designed for secure and efficient payment processing.
EasyPayDirect does not offer standard, fixed pricing plans listed on their website. Instead, they provide custom pricing based on the specific needs and risk profile of each business. The pricing structure is tailored after an evaluation of your business model, industry, transaction volume, and processing history.
Typically, the costs include:
Businesses need to apply and speak with a representative to receive a custom quote designed for their situation.
EasyPayDirect does not offer a free plan or a free trial. The nature of merchant account services requires an underwriting and approval process for each business. Interested businesses must complete an application to be considered for an account and receive a pricing proposal. There is no way to test the service without first being approved as a merchant.
Getting started with EasyPayDirect involves a few key steps:
EasyPayDirect is designed to integrate with a wide range of e-commerce platforms, shopping carts, and CRM systems. This is typically done through pre-built plugins or a flexible API.
For platforms without a direct plugin, the company's API allows for custom integrations.
Here are some alternatives to EasyPayDirect, particularly for businesses in high-risk categories:
Yes, EasyPayDirect provides a developer API that allows businesses to create custom payment integrations with their websites, applications, and software systems. The API enables developers to process transactions, manage subscriptions, and handle other payment-related tasks programmatically.
To get an API key, you must first be an approved merchant with an active account. The API credentials (such as an API Key and Secret) are then made available within your merchant account dashboard or by contacting their support team. There is no cost to obtain the API key itself, but its use is restricted to active customers.
An example API call to process a transaction might look like this (this is a generic example in cURL):
curl https://api.easypaydirect.com/v1/charges \
-u YOUR_API_KEY: \
-d amount=2000 \
-d currency="usd" \
-d source="tok_visa" \
-d description="Charge for new order"
For detailed documentation, developers should refer to the official API reference provided by EasyPayDirect upon account activation.
EasyPayDirect offers a Partner Program or referral program rather than a traditional, self-signup affiliate program. This program is designed for businesses, developers, and marketing agencies who can refer clients in need of payment processing services.
Partners can earn commissions for every merchant they refer who gets approved and starts processing payments with EasyPayDirect. Commission rates and payment terms are typically negotiated on a case-by-case basis and depend on the volume and quality of the referrals.
To join, you cannot simply sign up on a public page. You need to contact their partnerships or business development team directly through their website. They will discuss the program details with you and determine if it is a good fit. If you are interested in becoming a partner, the best approach is to email their support or sales team and ask to be connected with the person in charge of partnerships.
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