A2X

What is A2X

A2X is a specialized software tool designed to automate ecommerce accounting for online sellers and their accountants. Its main purpose is to connect sales channels like Amazon, Shopify, and eBay with accounting systems such as QuickBooks Online and Xero. The software automatically fetches payout data from sales platforms, organizes it into clean summary journal entries, and posts them to the accounting software. This process ensures that sales, fees, refunds, and taxes are all accounted for correctly, making bank reconciliation simple and accurate. A2X was founded in 2014 by ecommerce entrepreneurs who experienced the challenges of bookkeeping firsthand. The company is headquartered in New Zealand and serves a global customer base.

A2X Features

• Automated Payout Reconciliation: A2X automatically downloads settlement data from your sales channels, groups transactions by month, week, or day, and generates a summary invoice or journal entry. This summary perfectly matches the payout amount deposited into your bank account.
• Multi-Channel Integration: It connects with major ecommerce platforms including Amazon, Shopify, eBay, Etsy, Walmart, and payment gateways like PayPal. This allows businesses to centralize their accounting even if they sell on multiple platforms.
• Accounting Software Sync: The tool integrates deeply with leading accounting software like QuickBooks Online, Xero, Sage, and NetSuite, ensuring seamless data transfer.
• Accurate Tax Calculation: A2X separates transactions by country and tax type (e.g., VAT, GST). This helps businesses file accurate tax returns and remain compliant with local regulations.
• Cost of Goods Sold (COGS) Tracking: The software can help track the cost of goods sold for your business. By setting up COGS mapping, you can get a clearer picture of your profitability on each sale.
• Detailed Financial Reporting: By providing accurate and organized data, A2X enables the creation of reliable financial reports. Users can track profit margins, channel performance, and other key metrics with confidence.
• Historical Data Import: A2X can fetch and process historical sales and payout data, allowing you to clean up your books for previous periods.

A2X Pricing Plans

A2X offers several pricing tiers designed to fit businesses of different sizes. The plans are typically based on the number of orders per month and the number of sales channels you need to connect.

• Starter Plans: Aimed at new or small sellers with a low volume of monthly orders on a single platform.
• Growth Plans: Suited for established businesses with higher order volumes and potentially multiple sales channels. These plans offer more capacity and features.
• Premium/Enterprise Plans: Designed for large-scale sellers, multi-channel brands, and accounting firms managing multiple clients. These plans support a very high number of orders and provide advanced features and priority support.

A2X Free Plan

A2X does not offer a permanent free plan. However, it provides a free trial for new users. The trial allows you to connect your sales channels and accounting software to test the full functionality of the platform. During the trial period, you can process a limited number of historical payouts to see how the automation works and verify its accuracy. This gives you a clear understanding of the tool's value before committing to a paid subscription.

How to use A2X

Getting started with A2X is a straightforward process:

1. Create an Account: Sign up for a free trial on the A2X website.
2. Connect Your Sales Channel: Choose the platform you sell on (e.g., Shopify) and grant A2X permission to access your sales data.
3. Connect Your Accounting Software: Connect A2X to your QuickBooks, Xero, or other supported accounting system.
4. Configure Account Mapping: Map your sales, fees, and taxes to the correct accounts in your chart of accounts. A2X provides a default setup that you can customize.
5. Fetch Payouts: A2X will automatically import your payout data. For the first time, you can choose how far back you want to import historical data.
6. Review and Send: Review the generated summary entries for each payout. Once you confirm they are correct, send them to your accounting software with a single click.
7. Reconcile: In your accounting software, the A2X entry will perfectly match the bank deposit, allowing for one-click reconciliation.

Pros and Cons of A2X

Pros:

• Saves Significant Time: Automates the manual and tedious process of ecommerce bookkeeping, saving hours or even days each month.
• High Accuracy: Provides transaction-level detail summarized to match bank deposits, eliminating guesswork and ensuring books are precise.
• Excellent Support: Known for its responsive and knowledgeable customer support team with deep expertise in ecommerce accounting.
• Trusted by Professionals: Widely recommended and used by ecommerce accountants and bookkeepers.
• Supports Multiple Platforms: Integrates with all major ecommerce channels and accounting systems.

Cons:

• Pricing: The cost can be a consideration for very small sellers with minimal monthly orders.
• Learning Curve: While powerful, the initial setup and account mapping can require some accounting knowledge to get right.
• Focused Functionality: A2X is specialized in reconciliation and does not offer broader features like inventory management or a full accounting suite.

A2X integrations

A2X specializes in connecting ecommerce sales channels with accounting software. The integration process is secure and based on API connections that you authorize.

Sales Channel Integrations:

• Amazon: Connects to all Amazon marketplaces worldwide.
• Shopify: Integrates directly with your Shopify store.
• eBay: Syncs with your eBay seller account.
• Etsy: Connects to your Etsy shop.
• Walmart: Integrates with the Walmart Marketplace.
• PayPal: Processes PayPal transactions and settlements.

Accounting Software Integrations:

• QuickBooks Online: Seamlessly posts journal entries to QuickBooks.
• Xero: A premier Xero partner, offering deep integration.
• Sage: Connects with Sage Business Cloud Accounting.
• NetSuite: Offers integration for larger enterprises using NetSuite.

A2X Alternatives

1. Link My Books: A direct competitor to A2X, offering similar automated reconciliation for ecommerce platforms. It is often seen as a slightly simpler or more affordable alternative, though A2X is known for its robust handling of complex scenarios.
2. Synder: A broader automation tool that syncs sales data from multiple platforms. Synder offers more than just reconciliation, including features for invoicing and expense tracking, but may not have the same depth of accounting detail as A2X.
3. Webgility: A more comprehensive ecommerce operations platform. In addition to accounting automation, Webgility offers features for inventory management, shipping, and order management. It is a good choice for businesses needing an all-in-one solution, whereas A2X focuses purely on perfecting the accounting aspect.
4. Booke.ai: An AI-powered bookkeeping automation tool that also handles ecommerce reconciliation. It positions itself as a broader bookkeeping automation tool, including features like receipt capture and pre-accounting, which differs from A2X's specialized focus.

A2X API

A2X provides a Partner API for developers, app partners, and accounting firms who wish to build custom integrations or workflows. The API allows programmatic access to A2X data and functionality.

To get access to the API, you typically need to join the A2X Partner Program. After your application is approved, you will be provided with API keys and documentation. There is no public, self-serve API key generation for general users.

Example of data structure from A2X (conceptual):

{
  "payout_id": "po_1234567890abcdef",
  "source": "Shopify",
  "currency": "USD",
  "amount": 950.50,
  "journal_summary": [
    {
      "account": "Sales Revenue",
      "type": "credit",
      "amount": 1000.00
    },
    {
      "account": "Shopify Fees",
      "type": "debit",
      "amount": 49.50
    },
    {
      "account": "Bank Account",
      "type": "debit",
      "amount": 950.50
    }
  ]
}

For official access, developers should visit the A2X website and inquire about their Partner Program.

A2X Affiliate program

A2X runs a well-regarded Partner Program for accountants, bookkeepers, and ecommerce consultants, which functions as its primary affiliate and referral system. They also offer a referral program for sellers.

• How it Works: Partners who refer clients to A2X receive benefits, which can include a commission on the subscription fees paid by the referred client. Partners also get access to dedicated support, training materials, and a listing in the A2X expert directory.
• Commission Rates: Specific commission rates and payout structures are provided to partners upon acceptance into the program. The rates are competitive and designed to reward partners for bringing new customers to the platform.
• How to Join: To join, you must apply through the 'For Accountants' or 'Partner' section on the A2X website. The application typically involves providing details about your firm or consultancy. Once approved, you will receive access to a partner dashboard to manage your referrals and track your earnings.