SellerApp

What is SellerApp

SellerApp is a comprehensive data analytics and automation platform designed for e-commerce sellers, brands, and agencies. Its core purpose is to help businesses grow their sales on Amazon and other major marketplaces. The platform provides a suite of tools for advertising optimization, keyword research, product discovery, profit tracking, and competitive analysis. By leveraging artificial intelligence and smart data, SellerApp helps users make informed decisions to increase visibility, improve advertising return on investment, and scale their operations efficiently. The company is headquartered in Spring, Texas, USA, and supports sellers across a global network of marketplaces.

SellerApp Features

• Ad Automation: Use AI-powered and rule-based automation to manage and optimize Pay-Per-Click (PPC) campaigns. This feature helps adjust bids, manage budgets, and target keywords effectively to maximize returns on ad spend.
• Unified Dashboard: Monitor and track performance across multiple marketplaces from a single, centralized dashboard. This provides a complete view of sales, advertising metrics, and profitability.
• Profit and Loss Tracking: Gain clear visibility into your business's financial health. The tool calculates profits and losses at various levels, including by individual product (ASIN), to understand what drives your bottom line.
• Keyword and Product Research: Discover high-demand, low-competition keywords and profitable product opportunities. These tools are essential for optimizing product listings and launching new items successfully.
• Market Intelligence: Analyze the competitive landscape with detailed insights. Track competitor pricing, inventory levels, and share of voice to build a strategic advantage.
• Customizable Reporting: Generate and schedule detailed reports tailored to specific needs. These reports can be customized for internal teams or clients and can be white-labeled by agencies.
• Multi-Channel Support: SellerApp extends its capabilities beyond Amazon to other platforms like Walmart, Flipkart, and Quick Commerce channels such as Blinkit and Zepto, enabling multi-channel growth.

SellerApp Pricing Plans

SellerApp offers several tiers designed to meet the needs of different types of users. While specific pricing is available on their website, the plans are structured as follows:

• DIY - Self Serve Plan: This plan is for individual sellers and small businesses who want to manage their own operations. It includes access to the core suite of tools for ad automation, keyword research, and analytics.
• Agency Platform: Tailored for marketing agencies, this plan provides features for managing multiple client accounts from a single dashboard, with multi-account control, custom alerts, and white-labeled reporting.
• Managed Services: For businesses that prefer expert assistance, SellerApp offers a fully managed service. Their team of specialists handles advertising and growth strategies using the platform's advanced technology.
• Enterprise Solution: This custom solution is for large brands and enterprises. It includes access to advanced market intelligence, API integrations, and support for scaling across numerous global marketplaces.

SellerApp Free Plan

SellerApp offers a free trial period for new users. The trial provides access to many of the platform's key features, allowing you to explore its capabilities for advertising, research, and analytics. This is a great way to test how the tool can benefit your business before committing to a paid subscription. There is no permanent free plan, but the trial is comprehensive enough to evaluate the software.

How to use SellerApp

Getting started with SellerApp is a straightforward process designed to quickly integrate with your business.

1. Sign Up: Begin by visiting the SellerApp website and clicking the "Get Started" button to create an account.
2. Onboarding: The platform will ask a few questions about your business type (seller, agency, brand) to tailor the experience to your needs.
3. Connect Your Account: Securely connect your Amazon Seller Central account and any other marketplace accounts you operate. This allows SellerApp to import your data for analysis.
4. Explore the Dashboard: Once connected, you can use the unified dashboard to get an overview of your sales, ad spend, and profits.
5. Optimize Campaigns: Use the PPC tools to audit your existing ad campaigns. Identify wasted spend and opportunities for improvement.
6. Conduct Research: Utilize the keyword and product research tools to find new targeting opportunities and optimize your product listings.
7. Set Up Automation: Configure AI-driven or rule-based automation for your ad campaigns to manage bids and budgets automatically.
8. Monitor and Report: Regularly check your performance using the analytics and generate custom reports to track your growth.

Pros and Cons of SellerApp

Pros:

• All-in-One Platform: Offers a comprehensive set of tools covering advertising, research, and analytics, reducing the need for multiple subscriptions.
• Powerful Ad Automation: The AI and rule-based automation features are highly effective for optimizing PPC campaigns and saving time.
• Multi-Marketplace Support: Supports a wide range of marketplaces beyond Amazon, making it ideal for global sellers.
• Flexible Solutions: Provides options for self-service, managed services, and enterprise-level solutions.
• Deep Data Insights: Delivers detailed analytics on profitability and market intelligence that go beyond basic tools.

Cons:

• Learning Curve: The extensive range of features can be overwhelming for new users or those new to e-commerce.
• Pricing: The cost may be higher compared to simpler tools that offer only one or two specific functions.
• Focus on Analytics: The platform is heavily focused on data and advertising, with fewer features for aspects like listing creation or customer service.

SellerApp integrations

SellerApp is built to integrate directly with major e-commerce platforms and data systems. Its primary integrations are with marketplaces themselves.

• Amazon Marketplaces: Full integration with Amazon Seller Central and Advertising accounts across North America, Europe, Asia, and other regions.
• Walmart: Connects with Walmart Marketplace for sales and advertising data.
• Flipkart & ONDC: Supports major Indian marketplaces for comprehensive regional tracking.
• Quick Commerce Platforms: Integrates with platforms like Blinkit, Zepto, and Instamart to track SKU-level data.
• Business Intelligence (BI) Tools: Offers API access for enterprise clients to connect SellerApp data with their internal BI stacks and dashboards like Tableau or Power BI.

SellerApp Alternatives

• Helium 10: A popular all-in-one suite for Amazon sellers, known for its strong product research, keyword tracking, and listing optimization tools. It is a direct competitor with a broad feature set.
• Jungle Scout: Another leading platform famous for its user-friendly interface and robust product research capabilities. It is an excellent choice for sellers focused on finding and launching new products.
• Teikametrics: Specializes in AI-powered advertising optimization for Amazon and Walmart. It is a strong alternative for sellers whose primary focus is on maximizing their PPC performance.
• Perpetua: An advanced advertising software that helps brands and agencies optimize ad spend across multiple e-commerce channels, including Amazon, Instacart, and Target.

SellerApp API

Yes, SellerApp provides a robust API for enterprise-level clients. The API allows businesses to pull marketplace intelligence and performance data directly into their own business intelligence (BI) systems, internal dashboards, or custom applications. This is particularly useful for large brands that need to integrate e-commerce data with their broader operational data.

To get access to the API, you typically need to be on an Enterprise plan. You can contact their sales or support team to discuss your specific needs and obtain API keys and documentation.

Here is a generic example of how you might connect to such an API using Python:

import requests
import json

api_key = 'YOUR_SELLERAPP_API_KEY'
headers = {
    'Authorization': f'Bearer {api_key}',
    'Content-Type': 'application/json'
}

# Example: Get sales data for a specific ASIN
endpoint = 'https://api.sellerapp.com/v1/sales/asin-performance'
params = {
    'asin': 'B08EXAMPLE',
    'marketplace': 'US',
    'start_date': '2023-01-01',
    'end_date': '2023-01-31'
}

response = requests.get(endpoint, headers=headers, params=params)

if response.status_code == 200:
    data = response.json()
    print(json.dumps(data, indent=2))
else:
    print(f"Error: {response.status_code}")
    print(response.text)

SellerApp Affiliate program

SellerApp offers a partner program for affiliates and influencers who want to promote their platform. By joining the program, partners can earn a commission for every new customer they refer. The commission is typically a recurring percentage of the subscription fee paid by the referred user, meaning you can earn passive income as long as the user remains a customer.

To join, you can visit the SellerApp website and look for their "Partner" or "Affiliate" page. The application process usually involves filling out a form with details about your website, audience, or promotion methods. Once approved, you will receive a unique referral link and access to a dashboard to track your clicks, referrals, and earnings. Payments are usually made on a regular schedule, such as monthly, once you reach a certain payment threshold.