VisualVisitor

What is Visual Visitor

Visual Visitor is a software tool designed to identify anonymous visitors on your website. Its main purpose is to turn website traffic into actionable leads. The platform provides detailed information about visitors, including their first name, last name, and email address, along with many other data points. This is done through a consent-based identification process. By providing businesses with this information, Visual Visitor helps them understand their audience better, personalize their marketing efforts, and increase sales conversions. The company focuses on helping businesses leverage their first-party data to build stronger customer relationships and improve the return on their marketing investments.

Visual Visitor Features

Visual Visitor offers a range of features to help businesses identify and connect with their website visitors.

• Website Visitor Identification (WebID + Person): This is the core feature. It identifies the person visiting your website, providing contact details like name and email, and up to 37 other data points such as employment and income estimates.
• Marketing Automation Triggers: The platform can send visitor data directly to your other marketing tools. It can trigger automated emails or workflows in your CRM based on a visitor's behavior, like the specific pages they viewed or the time they spent on your site.
• Automated Email List Building: Instead of relying only on forms and pop-ups, this tool automatically captures the contact information of a percentage of your visitors and adds them to your email list.
• First-Party Data Collection: It collects and organizes data about your visitors, giving you a clear profile of who is interested in your products or services. This helps in creating detailed customer segments for targeted campaigns.
• Integration Capabilities: Visual Visitor connects with popular CRM and email marketing platforms, allowing for a smooth flow of lead data into your existing sales and marketing processes.
• Reduced Ad Spend: By identifying visitors and getting their email addresses, you can contact them directly instead of paying for retargeting ads to bring them back to your site.

Visual Visitor Pricing Plans

Visual Visitor offers several pricing plans to fit different business needs. The plans are structured based on the volume of website traffic and the level of features required.

• Starter Plan: This plan is typically for small businesses or those new to visitor identification. It includes the core features of visitor identification for a limited amount of monthly traffic.
• Professional Plan: Aimed at growing businesses, this plan usually offers a higher traffic limit, more detailed data points, and more integrations with marketing tools.
• Enterprise Plan: This is a custom plan for large organizations with high website traffic. It includes all features, premium support, and advanced customization options to meet specific business requirements.

Visual Visitor Free Plan

Visual Visitor does not offer a permanent free plan. However, they provide a free trial for new users. The trial allows businesses to test the platform's full capabilities for a limited time. This gives you a chance to see how many visitors it can identify on your website and how the data can be used in your marketing campaigns before committing to a paid subscription. You can request a demo to see the product in action.

How to use Visual Visitor

Getting started with Visual Visitor is a straightforward process.

1. Sign Up: First, you need to sign up for a plan or a free trial on the Visual Visitor website.
2. Install Tracking Code: After signing up, you will receive a small piece of JavaScript code. You must add this code to the header or footer of your website. This is similar to installing Google Analytics.
3. Configure Settings: In your Visual Visitor dashboard, you can set up notifications and configure integrations with your CRM or email marketing software.
4. Monitor Visitor Activity: Once the code is active, the dashboard will start showing you the identified visitors in real-time. You can see their contact details and the pages they have visited.
5. Automate Lead Flow: Use the integrations to automatically send new leads to your sales team's CRM or to add them to a specific email marketing sequence.
6. Analyze and Engage: Use the collected data to understand your audience and create personalized follow-up campaigns through email or direct mail.

Pros and Cons of Visual Visitor

Here are some of the advantages and disadvantages of using Visual Visitor.

Pros:

• Identifies anonymous website visitors and turns them into leads.
• Provides rich, detailed data about each visitor.
• Automates the process of building an email list.
• Integrates with key marketing and sales platforms.
• Can help increase the ROI of marketing campaigns by enabling direct follow-up.

Cons:

• The tool cannot identify 100% of your website visitors.
• The effectiveness depends on the quality and size of its data network.
• As it is a consent-based tool, compliance with privacy regulations like GDPR and CCPA needs careful management.
• The cost may be a consideration for very small businesses.

Visual Visitor integrations

Visual Visitor integrates with various marketing and sales tools to help you automate your workflows. By connecting Visual Visitor to your existing software stack, you can ensure that the lead data it generates is sent where you need it most.

• Salesforce Integration: Automatically create new leads or contacts in Salesforce from identified website visitors, assigning them to sales representatives for immediate follow-up.
• HubSpot Integration: Sync visitor data with HubSpot to enrich contact profiles and trigger marketing automation workflows based on website activity.
• Mailchimp Integration: Add new contacts captured by Visual Visitor directly to your Mailchimp mailing lists to include them in your email campaigns.
• Custom Integrations: The platform can connect with various other CRMs, email marketing systems, and even direct mail platforms to fit into your unique marketing strategy.

Visual Visitor Alternatives

If you are looking for other tools with similar functionality, here are some alternatives to Visual Visitor.

• Leadfeeder: A popular tool that identifies the companies visiting your website and shows you what they are interested in. It focuses more on B2B company identification rather than individual person identification.
• ZoomInfo: A comprehensive B2B database that offers a website visitor tracking feature. It provides very detailed company and contact data but is often priced for larger enterprises.
• Clearbit: Offers a suite of tools, including one that reveals the identity of anonymous website traffic. It is known for its data accuracy and strong integration with Salesforce.
• Albacross: Another B2B-focused tool that helps you identify companies visiting your site. It offers lead generation and account-based marketing features.
• HubSpot: While not a dedicated visitor ID tool, HubSpot's Marketing Hub includes features to track website visitors who are already in your contact database and provides some analytics on company-level traffic.

Visual Visitor API

Yes, Visual Visitor provides an API for developers who want to create custom integrations or pull data into their own applications. The API allows you to programmatically access the visitor data collected by the platform. To get your API key, you typically need to log in to your Visual Visitor account and find it in the settings or integrations section. If you cannot find it, you should contact their support team for assistance.

Here is a general example of how you might use the API with a cURL request:

curl -X GET 'https://api.visualvisitor.com/v1/visitors' \
-H 'Authorization: Bearer YOUR_API_KEY'

This example would fetch a list of recent visitors. Please refer to the official Visual Visitor API documentation for detailed endpoints and parameters.

Visual Visitor Affiliate program

Visual Visitor offers a partner program for marketing agencies and other businesses that want to resell or refer their services. This is often called a reseller or white-label program. Through this program, partners can offer Visual Visitor's services to their own clients, often under their own brand. The commission rates and structure are typically discussed upon joining the program. To join, you should visit the 'Partners' section on their website or contact their sales or support team directly to inquire about becoming a partner. They will provide details on the benefits, requirements, and how you get paid for your referrals or sales.