SellerActive

What is SellerActive

SellerActive is a multichannel e-commerce management software designed to help online sellers automate and grow their business. It is part of the Cart.com suite of tools. The core purpose of SellerActive is to provide a centralized platform where businesses can manage product listings, synchronize inventory, handle orders, and implement dynamic pricing strategies across numerous online marketplaces like Amazon, Walmart, and eBay, as well as various shopping carts. The company was founded in Portland, Oregon, with a focus on building solutions for sellers by people with direct experience in e-commerce. It uses technology, including artificial intelligence, to simplify complex tasks and help businesses expand their reach without significantly increasing their operational workload.

SellerActive Features

SellerActive offers a range of features to manage multichannel e-commerce operations effectively.

• Multichannel Listing: Create and publish product listings in bulk to major marketplaces and over 2,000 other channels from a single interface. This saves time and ensures consistency across platforms.
• Inventory Syncing: Automatically synchronizes inventory levels in real-time across all connected sales channels. This prevents overselling and stockouts, leading to better customer satisfaction.
• Order Management: Consolidates orders from all marketplaces and webstores into one dashboard. This simplifies the fulfillment process, whether you ship orders yourself, use FBA, WFS, or a third-party logistics (3PL) provider.
• Automated Repricing: Utilizes algorithmic and AI-driven repricing strategies to help you win the buy box on marketplaces like Amazon. It adjusts prices automatically based on competitor pricing and your own rules.
• Listing Automation with AI: The platform's AI, called Constellation AI, helps optimize product listings by suggesting which products to sell on which channels, assigning correct categories, and generating data for required product attributes.
• Marketplace Insights: Provides recommendations on catalog expansion and growth opportunities based on current marketplace trends and data analysis.
• Fulfillment Integration: Integrates deeply with fulfillment services like Fulfillment by Amazon (FBA) and Walmart Fulfillment Services (WFS), allowing for streamlined order routing and shipping.
• Profit Analytics: Offers tools to analyze revenue and cost data from different channels, helping you make informed decisions to improve profitability.

SellerActive Pricing Plans

SellerActive provides pricing plans based on the scale and needs of the business. While specific prices are customized, the plans are structured in tiers.

• Starter Plan: This plan is typically for small businesses or sellers new to multichannel e-commerce. It includes core features like inventory syncing, order management, and basic listing capabilities for a limited number of channels.
• Professional Plan: Aimed at growing businesses, this tier offers more advanced features, including automated repricing, AI-powered listing optimization, and integrations with more sales channels. It supports a higher volume of orders and SKUs.
• Enterprise Plan: Designed for large brands, high-volume sellers, and agencies. This plan includes all features, dedicated account management, premium support, and custom solutions to meet specific operational requirements.

SellerActive Free Plan

SellerActive does not offer a permanent free plan. However, it provides a free trial for qualifying sellers and agencies. The trial allows potential users to explore the platform's full capabilities, connect their sales channels, and see the value of the tool before committing to a paid subscription. The trial period and its specific terms are typically discussed during a demo with their sales team.

How to use SellerActive

Getting started with SellerActive involves a few key steps to integrate and automate your e-commerce operations.

1. Request a Demo and Sign Up: Begin by scheduling a demonstration with the SellerActive team to understand the platform and sign up for a trial or a paid plan.
2. Connect Your Sales Channels: The first step inside the platform is to integrate your existing marketplace accounts (e.g., Amazon, eBay, Walmart) and your e-commerce store (e.g., Shopify, BigCommerce).
3. Import Your Product Catalog: Upload or sync your product data into SellerActive. This creates a central catalog that will be the source of truth for all your listings.
4. Create and Publish Listings: Use the listing tools to push your products to new marketplaces. You can use templates and AI-powered tools to map attributes and optimize titles and descriptions for each channel.
5. Configure Inventory Rules: Set up rules for how inventory should be synced across channels. For example, you can set buffer stock levels to avoid overselling.
6. Set Up Repricing Strategies: Define your pricing rules in the automated repricer. Set your minimum and maximum prices and choose a strategy to compete for the buy box or follow specific competitors.
7. Manage Orders: As orders come in from different channels, they will appear in the central order dashboard. From here, you can process them for fulfillment, print shipping labels, and update order statuses.

Pros and Cons of SellerActive

Pros:

• Centralized Control: Manages all key e-commerce operations from one platform, saving significant time.
• Powerful Automation: Features like automated repricing and real-time inventory sync reduce manual work and human error.
• Wide Range of Integrations: Connects with a large number of marketplaces, shopping carts, and fulfillment services.
• AI-Powered Optimization: The use of AI helps in making smarter decisions for listing and pricing.
• Expert Support: Offers access to e-commerce experts who can help with strategy and platform usage.

Cons:

• Learning Curve: The platform is feature-rich, which can be overwhelming for new users at first.
• Pricing: May be more expensive than simpler tools, making it less accessible for sellers with very low sales volume.
• Dependency on Integrations: The platform's performance is tied to the APIs of the marketplaces it connects to, and API issues can sometimes cause temporary disruptions.

SellerActive Integrations

SellerActive integrates with a wide variety of platforms to create a connected e-commerce ecosystem.

• Marketplaces: Amazon, Walmart, eBay, TikTok Shop, Google Shopping, and many more.
• Shopping Carts: Shopify, BigCommerce, Magento, WooCommerce.
• Shipping and Fulfillment: Fulfillment by Amazon (FBA), Walmart Fulfillment Services (WFS), ShipStation, ShippingEasy, and other 3PL software.
• Service Integrations: Connects with other tools and data feeds to enhance functionality.

Integrations are set up within the SellerActive dashboard by providing API keys or authorizing access to the respective platform accounts. This allows data to flow seamlessly between SellerActive and your other e-commerce tools.

SellerActive Alternatives

• Sellbrite: A user-friendly multichannel solution often favored by small to medium-sized businesses. It offers a simple interface for listing, inventory, and order management.
• Linnworks: A comprehensive platform that focuses on total commerce automation, from inventory and order management to shipping and warehouse management. It is suitable for larger, more complex operations.
• ChannelAdvisor: An enterprise-level platform offering a broad suite of e-commerce solutions, including marketplace management, digital marketing, and fulfillment. It is often used by large brands and retailers.
• Zentail: A powerful automation platform that simplifies listing products on major channels. It is known for its strong data management capabilities and ease of use for complex catalogs.
• GoDataFeed: Focuses on product feed management and optimization for hundreds of channels, including marketplaces, social commerce, and advertising platforms.

SellerActive API

Yes, SellerActive provides a RESTful API for developers. This API allows businesses to build custom integrations, automate workflows, and connect SellerActive's functionality with their own internal systems or other third-party applications. Developers can use the API to manage products, orders, and inventory programmatically.

To get an API key, you typically need to be a registered SellerActive user. The key can usually be generated within the account settings section of the SellerActive dashboard. For detailed documentation and support, you should visit their developer portal or contact their support team.

Example API call to get a list of products (conceptual):

{
  "method": "GET",
  "url": "https://api.selleractive.com/v1/products",
  "headers": {
    "Authorization": "Bearer YOUR_API_KEY",
    "Content-Type": "application/json"
  }
}

SellerActive Affiliate Program

Information about a public affiliate program for SellerActive is not readily available on their website. As part of Cart.com, they may have a broader partner program for agencies, consultants, and technology providers. If you are interested in partnering with SellerActive or promoting their services, it is best to contact their sales or partnership team directly through their website to inquire about any available referral or partnership opportunities.