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Preferred Patron

Create and manage powerful customer loyalty and rewards programs. Track customer spending, automate marketing, and increase retention for your business.

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What is Preferred Patron

Preferred Patron is a comprehensive customer loyalty program software designed for businesses to cultivate customer relationships, encourage repeat visits, and increase overall customer spending. Developed by Preferred Patron Loyalty, LLC, the platform provides a suite of tools to create, manage, and analyze loyalty and rewards programs. Its core purpose is to help businesses of all sizes, from single-location shops to multi-branch enterprises, build a loyal customer base. The system works by allowing businesses to reward customers for their purchases and engagement, which in turn provides valuable data and insights into consumer behavior. This allows for more targeted marketing efforts and helps transform casual buyers into long-term, loyal patrons.

Preferred Patron Features

Preferred Patron offers a variety of features to build a robust loyalty system. Here are some of its key capabilities:

  • Customizable Loyalty Programs: Businesses can design their own rewards structure. This includes points-based systems, tiered loyalty levels, cashback rewards, and special promotions. You can set rules for how points are earned and redeemed.
  • Customer Relationship Management (CRM): The platform includes a central database to store customer information, track purchase history, and monitor loyalty activity. This helps in understanding your most valuable customers.
  • Automated Marketing: You can set up automated email and SMS campaigns. For example, send automatic birthday rewards, welcome messages to new members, or special offers to customers who have not visited in a while.
  • Gift Card Management: The system supports both physical and digital gift card programs, allowing you to sell, track, and redeem gift cards seamlessly alongside your loyalty program.
  • Multi-Location Support: For businesses with multiple stores, Preferred Patron allows for a unified loyalty program across all locations. Customers can earn and redeem points at any branch.
  • Reporting and Analytics: Access detailed reports and a dashboard to monitor the performance of your loyalty program. Track key metrics like member growth, redemption rates, and return on investment (ROI).
  • Point of Sale (POS) Integration: The software is designed to integrate with many popular POS systems, making it easy to enroll customers and process loyalty transactions at the time of purchase.

Preferred Patron Pricing Plans

Preferred Patron offers several pricing tiers tailored to different business needs. The plans are typically structured based on the number of customers, locations, and included features.

  • Starter Plan: This plan is designed for small, single-location businesses. It generally includes core loyalty features, customer tracking, and basic reporting.
  • Professional Plan: Aimed at growing businesses or those with multiple locations, this tier often includes advanced features like marketing automation, gift card programs, and more detailed analytics.
  • Enterprise Plan: This is a custom solution for large chains and franchises. It provides full access to all features, dedicated support, API access for custom integrations, and advanced security options.

Preferred Patron Free Plan

Preferred Patron does not offer a permanent free plan. However, they provide a free trial or a personalized demo for interested businesses. This allows you to see the platform in action, understand its features, and determine how it can fit your business needs before committing to a paid subscription.

How to use Preferred Patron

Getting started with Preferred Patron involves a few straightforward steps to launch your loyalty program.

  1. Request a Demo: Contact the Preferred Patron team to schedule a demonstration and discuss your business requirements.
  2. Choose a Plan: Select the pricing plan that best fits your business size and feature needs.
  3. Configure Your Program: Set up the rules for your loyalty program. Decide how customers will earn points (e.g., 1 point for every $1 spent) and what rewards they can redeem (e.g., 100 points for a $5 discount).
  4. Integrate with Your POS: Connect Preferred Patron with your existing Point of Sale system for smooth operation at checkout.
  5. Enroll Customers: Start signing up customers for your loyalty program at the point of sale, on your website, or through a mobile app.
  6. Promote Your Program: Inform your customers about the new loyalty program through in-store signs, email newsletters, and social media.
  7. Analyze and Adjust: Use the reporting dashboard to track your program's success and make adjustments to your rewards and promotions as needed.

Pros and Cons of Preferred Patron

Pros:

  • Increases Customer Retention: The system is effective at encouraging customers to return to your business.
  • Comprehensive Features: It offers a wide range of tools, from basic loyalty to advanced marketing automation.
  • Valuable Customer Data: Provides insights into customer spending habits and preferences.
  • Scalable Solution: Suitable for both small businesses and large, multi-location enterprises.
  • Flexible and Customizable: You can tailor the rewards and rules to match your brand and business goals.

Cons:

  • Requires Staff Training: Employees need to be trained on how to enroll customers and manage loyalty transactions.
  • Initial Setup Effort: Setting up the program rules and integrating with a POS system can take time.
  • Cost: For very small businesses or startups, the subscription cost may be a consideration.
  • Success is Not Automatic: The program requires active promotion to customers to be effective.

Preferred Patron Integrations

Preferred Patron is designed to work with a variety of business systems, most importantly Point of Sale (POS) platforms. This ensures that loyalty transactions are smooth and automatic at checkout. While a specific list is best obtained directly from them, they typically integrate with:

  • POS Systems: Integrations with popular POS providers like Clover, Lightspeed, Square, and others are common for this type of software.
  • E-commerce Platforms: Connections with platforms like Shopify or WooCommerce allow online stores to offer the same loyalty program as their physical locations.
  • Email Marketing Tools: Direct integrations or data exports can be used with services like Mailchimp to run targeted campaigns.

Preferred Patron Alternatives

If you are exploring other options for customer loyalty programs, consider these alternatives:

  • LoyaltyLion: A popular choice for e-commerce businesses, especially those on Shopify. It focuses heavily on increasing customer lifetime value through points, tiers, and rewards.
  • Smile.io: Another strong player in the e-commerce space. It is known for its user-friendly interface and its focus on points, referral programs, and VIP tiers.
  • Yotpo Loyalty & Referrals: Part of a larger marketing platform that includes reviews and user-generated content. It is a good option for businesses already using other Yotpo products.
  • Kangaroo Rewards: Offers a comprehensive loyalty and marketing solution that includes contests, marketing automation, and a branded mobile app for customers.

Preferred Patron API

Yes, Preferred Patron provides a developer API. This is typically available for customers on their higher-tier or Enterprise plans. The API allows businesses to create custom integrations between Preferred Patron and their other business systems, such as a custom e-commerce website, a mobile application, or internal data analysis tools. To get access to the API documentation and obtain an API key, you would need to contact their sales or technical support team.

An example API call to add points to a customer might look like this (Note: this is a general example):

{
  "apiKey": "YOUR_API_KEY",
  "customerIdentifier": "customer_email@example.com",
  "action": "addPoints",
  "points": 50,
  "transactionId": "TXN123456",
  "description": "Purchase of item #ABC"
}

Preferred Patron Affiliate Program

Preferred Patron does not publicly advertise a formal affiliate program for individuals to earn commissions by referring new customers. Their business model is more focused on direct sales and partnerships. However, if you are a consultant, marketing agency, or POS provider interested in a partnership or reseller arrangement, it is recommended to contact their business development or sales team directly to discuss potential opportunities.

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