Preferred Patron is a comprehensive customer loyalty program software designed for businesses to cultivate customer relationships, encourage repeat visits, and increase overall customer spending. Developed by Preferred Patron Loyalty, LLC, the platform provides a suite of tools to create, manage, and analyze loyalty and rewards programs. Its core purpose is to help businesses of all sizes, from single-location shops to multi-branch enterprises, build a loyal customer base. The system works by allowing businesses to reward customers for their purchases and engagement, which in turn provides valuable data and insights into consumer behavior. This allows for more targeted marketing efforts and helps transform casual buyers into long-term, loyal patrons.
Preferred Patron offers a variety of features to build a robust loyalty system. Here are some of its key capabilities:
Preferred Patron offers several pricing tiers tailored to different business needs. The plans are typically structured based on the number of customers, locations, and included features.
Preferred Patron does not offer a permanent free plan. However, they provide a free trial or a personalized demo for interested businesses. This allows you to see the platform in action, understand its features, and determine how it can fit your business needs before committing to a paid subscription.
Getting started with Preferred Patron involves a few straightforward steps to launch your loyalty program.
Pros:
Cons:
Preferred Patron is designed to work with a variety of business systems, most importantly Point of Sale (POS) platforms. This ensures that loyalty transactions are smooth and automatic at checkout. While a specific list is best obtained directly from them, they typically integrate with:
If you are exploring other options for customer loyalty programs, consider these alternatives:
Yes, Preferred Patron provides a developer API. This is typically available for customers on their higher-tier or Enterprise plans. The API allows businesses to create custom integrations between Preferred Patron and their other business systems, such as a custom e-commerce website, a mobile application, or internal data analysis tools. To get access to the API documentation and obtain an API key, you would need to contact their sales or technical support team.
An example API call to add points to a customer might look like this (Note: this is a general example):
{
"apiKey": "YOUR_API_KEY",
"customerIdentifier": "customer_email@example.com",
"action": "addPoints",
"points": 50,
"transactionId": "TXN123456",
"description": "Purchase of item #ABC"
}
Preferred Patron does not publicly advertise a formal affiliate program for individuals to earn commissions by referring new customers. Their business model is more focused on direct sales and partnerships. However, if you are a consultant, marketing agency, or POS provider interested in a partnership or reseller arrangement, it is recommended to contact their business development or sales team directly to discuss potential opportunities.
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