Atrato Pago

What is Atrato Pago

Atrato Pago is a financial technology company from Mexico that offers a "Buy Now, Pay Later" (BNPL) payment solution. Its main purpose is to make purchases more accessible for customers by allowing them to buy products and services immediately and pay for them over time in installments. For businesses, Atrato Pago serves as a tool to increase sales by providing flexible payment options to their clients. The company, officially Atrato Technologies, S.A.P.I de C.V., specializes in providing flexible financing for merchants and accessible credit for consumers. It connects stores with customers, allowing shoppers to finance purchases up to $200,000 Mexican pesos and pay in up to 24 months, while merchants receive their payment in full and upfront.

Atrato Pago Features

Atrato Pago provides distinct features for both consumers and business partners.

For Customers:

• Installment Payments: Purchase items and pay for them in comfortable monthly installments, with plans extending up to 24 months.
• High Credit Limits: Finance purchases for significant amounts, up to $200,000 MXN, making larger items more attainable.
• Fast Credit Approval: The application process is entirely online and very fast, often providing a credit decision in less than 10 minutes.
• Personalized Rates: Interest rates are customized based on the individual's credit profile, ensuring a fair offer.
• Flexible Payment Methods: Pay monthly installments easily through various methods, including bank transfers, OXXO convenience stores, or BBVA bank ATMs.
• Works Online and In-Store: Use Atrato Pago as a payment method at both participating e-commerce websites and physical retail locations.

For Merchants:

• Increased Sales and Conversion: Offering flexible payment options helps attract more customers and increases the average purchase value, leading to higher sales.
• Immediate Payout: Merchants receive the full amount of the sale upfront, as if it were a cash transaction, improving their cash flow.
• Zero Risk: Atrato Pago assumes all the risk of customer fraud or non-payment. The merchant is always guaranteed their money.
• Easy Integration: Simple process for businesses to become affiliated and integrate Atrato Pago into their checkout process, both online and at the point of sale.

Atrato Pago Pricing Plans

Atrato Pago's pricing model is different for customers and merchants, and it does not follow a typical subscription plan structure.

• For Customers: There are no subscription fees to use Atrato Pago. The cost for the customer is the interest associated with the financing plan they choose. The interest rate is personalized and depends on the customer's credit assessment, the purchase amount, and the length of the payment term. All costs are shown clearly before the customer confirms the purchase.

• For Merchants: Businesses do not pay a setup fee or a monthly subscription to offer Atrato Pago. Instead, they pay a transaction fee, which is a percentage of each sale made using the service. This fee covers the cost of the service, including the risk of non-payment and processing. The specific commission rates are determined when the merchant affiliates with Atrato Pago.

Atrato Pago Free Plan

Atrato Pago does not have a "free plan" in the way a software tool does. For customers, the service is free to sign up for and use at the point of sale. The cost comes from the interest on the loan if they choose to pay in installments. There is no free trial, as the service is a payment method, not a subscription software.

For merchants, there is no cost to join or maintain the partnership. They only pay a fee when a customer makes a purchase using Atrato Pago. This means a business can offer the service without any upfront investment or recurring subscription costs.

How to use Atrato Pago

Using Atrato Pago is a straightforward process for both shoppers and sellers.

For Customers:

1. Shop at a Partner Store: Visit an online or physical store that is affiliated with Atrato Pago.
2. Select Your Products: Choose the items you wish to purchase.
3. Choose Atrato Pago at Checkout: When it is time to pay, select Atrato Pago as your payment method.
4. Complete the Application: You will be asked to fill out a short online form. This takes less than 10 minutes.
5. Select Your Payment Plan: Once approved, you can see your personalized interest rate and choose the number of monthly payments that works best for you.
6. Complete Your Purchase: Confirm the plan and finalize your purchase. You can take your product home or have it shipped immediately.
7. Make Payments: Pay your monthly installments on time using the available methods like bank transfer or OXXO.

For Merchants:

1. Become an Affiliate: Contact Atrato Pago through their website to start the partnership process.
2. Integrate the Payment Method: Add Atrato Pago to your checkout options. For online stores, this may involve a plugin or API integration. For physical stores, it involves setting up the process at the point of sale.
3. Offer it to Customers: Inform your customers that they can now buy now and pay later with Atrato Pago.
4. Receive Your Money: When a customer pays with Atrato, you receive the full payment for the product instantly from Atrato, without any risk.

Pros and Cons of Atrato Pago

Pros:

• Increases Purchasing Power: Customers can afford more expensive items without paying the full price at once.
• Simple and Fast: The credit application process is quick, digital, and user-friendly.
• Boosts Business Sales: Merchants often see higher conversion rates and larger average transaction sizes.
• Risk-Free for Merchants: Businesses get paid immediately and are protected from customer payment defaults.
• Transparent for Customers: All costs and interest rates are presented clearly before the purchase is finalized.

Cons:

• Cost of Credit: The total amount paid by the customer will be higher than the item's price tag due to interest.
• Limited Availability: The service can only be used at stores that are part of the Atrato Pago network.
• Merchant Fees: Businesses must pay a percentage of each sale to Atrato Pago, which affects their profit margins.
• Geographic Limitation: The service is primarily focused on the market in Mexico.

Atrato Pago integrations

Atrato Pago is designed to integrate with various e-commerce platforms and point-of-sale systems to provide a seamless checkout experience. While a specific list of official plugins is not publicly detailed, BNPL services like Atrato typically offer integrations for major platforms such as:

• Shopify: Merchants on Shopify can usually add Atrato Pago as a payment gateway through a dedicated app.
• WooCommerce: A plugin is often provided for businesses using WordPress with WooCommerce to easily add the payment option.
• Magento: Integrations for the Adobe Magento platform are common for larger e-commerce businesses.
• Custom APIs: For businesses with custom-built websites, Atrato Pago provides a developer API for direct integration.

For physical stores, the integration is managed at the point-of-sale terminal or through a merchant portal.

Atrato Pago Alternatives

Several other Buy Now, Pay Later services operate in the Mexican market. Here are a few alternatives:

• Kueski Pay: A very popular BNPL provider in Mexico, known for its widespread availability in many online stores and its fast approval process without needing a credit card.
• Aplazo: Another key player that allows users to split purchases into 5 fortnightly payments. It is known for its simple, interest-free model for the customer if paid on time, with the cost absorbed by the merchant.
• Nelo: A BNPL service that focuses on online purchases and digital services. It offers installment plans and is integrated with a growing number of digital merchants in Mexico.
• PayPal Credit: PayPal offers its own installment payment feature, "Meses sin Intereses," which is widely available at merchants that accept PayPal. It leverages the user's existing PayPal account.

Atrato Pago API

Yes, Atrato Pago provides a developer API for merchants to integrate the payment solution directly into their e-commerce platforms and applications. This API allows businesses to create a seamless checkout experience where customers can apply for and use Atrato financing without leaving the merchant's website.

To get access to the API key and developer documentation, a business must first register and be approved as an Atrato Pago partner. After the partnership is confirmed, the merchant will receive their credentials and technical guides for implementation.

An example of an API call to create a new charge might look like this (this is a general example):

{
  "amount": 15000.00,
  "currency": "MXN",
  "order_id": "ORD-2024-12345",
  "customer_details": {
    "first_name": "Juan",
    "last_name": "Perez",
    "email": "juan.perez@email.com"
  },
  "redirect_urls": {
    "success_url": "https://yourstore.com/success",
    "cancel_url": "https://yourstore.com/cart"
  }
}

For detailed information, merchants should visit the Atrato Pago website and contact their business support team.

Atrato Pago Affiliate program

Atrato Pago does not appear to have a traditional affiliate program where individuals earn commissions for referring new customers. The company's main partnership model is its merchant affiliation program, where businesses integrate Atrato Pago as a payment method.

This program is designed for retail businesses, both online and physical, that want to offer financing to their customers. The benefit for the merchant is increased sales, not a direct commission.

If you are an influencer, blogger, or marketing professional interested in collaborating with Atrato Pago, it is best to contact their marketing or partnerships department directly through their official website. They may be open to custom collaborations or referral arrangements on a case-by-case basis.