Yotpo

What is Yotpo

Yotpo is an eCommerce marketing platform that helps online businesses strengthen their relationships with customers. The main purpose of the platform is to use customer-generated content to build trust and increase sales. Its core functions include collecting customer reviews, creating loyalty and referral programs, and sending marketing messages through SMS and email. Yotpo was founded in 2011 and has its headquarters in New York City. It is designed to help brands of all sizes, from small shops to large enterprises, to engage their customers and grow their revenue by building a strong community around their products.

Yotpo Features

• Reviews & Ratings: Collect and display product reviews, ratings, and customer photos. This feature helps build social proof and allows new customers to buy with more confidence.
• Loyalty & Referrals: Create customized loyalty programs where customers earn points for purchases and other actions. It also supports referral programs to encourage word-of-mouth marketing.
• SMS & Email Marketing: Engage customers directly with personalized text messages and email campaigns. You can send promotions, order updates, and abandoned cart reminders.
• Visual UGC: Collect user-generated photos and videos from social media platforms like Instagram. Brands can display this content on their website to show products in real-life situations.
• Subscriptions: Offer product subscriptions to customers. This tool helps manage recurring payments and orders, creating a stable revenue stream.
• Integrations: Yotpo connects with many popular eCommerce platforms and marketing tools, making it easy to sync data and automate workflows.

Yotpo Pricing Plans

Yotpo offers several pricing plans to fit different business sizes and needs. There is a free plan for new businesses, followed by paid tiers that offer more advanced features and support a higher volume of orders. The paid plans are typically named Growth, Prime, and Premium. The Growth plan is for small to medium businesses looking to establish their marketing efforts. The Prime plan is for growing businesses that need more customization and advanced features. The Premium plan is for large enterprises that require a fully customized solution, dedicated support, and access to all of Yotpo's products. Pricing for paid plans is usually provided upon requesting a demo and is based on the specific needs of the business.

Yotpo Free Plan

Yotpo offers a Free Plan that is a good starting point for new or small eCommerce stores. The free plan includes basic features for collecting reviews and launching a simple loyalty program. It typically has limitations, such as a cap on the number of monthly orders it supports. For example, it might be limited to 50 monthly orders. This plan allows businesses to start building social proof and customer loyalty without an initial investment.

How to use Yotpo

Getting started with Yotpo is a straightforward process:

1. Sign Up and Connect: First, create an account on the Yotpo website. Then, connect it to your eCommerce platform, such as Shopify, BigCommerce, or Magento, by installing the Yotpo app from the platform's app store.
2. Configure Your Tools: Choose which Yotpo products you want to use, like Reviews or Loyalty. Configure the settings. For example, you can set up the email template that asks customers for a review after a purchase.
3. Customize Widgets: Customize the look and feel of Yotpo widgets to match your website's branding. You can change colors, fonts, and layouts for review displays and loyalty program pop-ups.
4. Launch and Monitor: Once everything is set up, you can launch your programs. Use the Yotpo dashboard to track performance, read new reviews, and see how many customers are joining your loyalty program.

Pros and Cons of Yotpo

Pros:

• All-in-One Platform: Combines multiple marketing tools like reviews, loyalty, and SMS in one place.
• Easy to Use: The user interface is generally intuitive and simple to navigate.
• Strong Integrations: Works well with major eCommerce platforms and other marketing software.
• Builds Trust: Effectively uses customer content to build social proof and increase conversion rates.

Cons:

• Can be Expensive: The cost can increase significantly as your business grows and you need more features or support more orders.
• Feature Limitations on Lower Plans: Some advanced features and customizations are only available on the higher-priced plans.
• Dashboard Can Be Overwhelming: With so many features, the main dashboard can sometimes feel complex for new users.

Yotpo integrations

Yotpo offers over 180 integrations to connect your marketing technology stack. This allows for seamless data synchronization and workflow automation. Key integrations include:

• eCommerce Platforms: Shopify, Shopify Plus, BigCommerce, Adobe Commerce (Magento), and Salesforce Commerce Cloud. Integration is usually done by installing the Yotpo app from the respective platform's marketplace.
• Email & SMS Marketing: Klaviyo, Mailchimp, and Attentive. These integrations let you sync review and loyalty data to create more personalized campaigns.
• Help Desks: Zendesk, Gorgias, and Freshdesk. This allows support teams to see customer loyalty status and review history directly in their help desk tickets.
• Advertising: Facebook and Google. Use customer reviews and user-generated content in your ad campaigns to improve performance.

Yotpo Alternatives

• Stamped.io: A popular alternative that also offers reviews, loyalty, and UGC. It is often considered a more affordable option, especially for small to medium-sized businesses.
• Trustpilot: A well-known platform that focuses primarily on collecting and displaying company and product reviews. It is very strong for building brand trust but does not offer loyalty or SMS features.
• LoyaltyLion: A specialized platform focused entirely on creating advanced loyalty and rewards programs. It is a good choice if your main goal is to build a powerful loyalty system.
• Okendo: A customer marketing platform focused on reviews, UGC, and Q&A. It is known for its fast performance and deep integration with Shopify.

Yotpo API

Yotpo provides a comprehensive set of APIs for developers who want to build custom solutions or integrations. The APIs allow you to programmatically access and manage data related to reviews, loyalty programs, and other Yotpo products. You can obtain your API key and secret from the Yotpo admin dashboard under your account settings. Access to the API is available on all plans, including the free one, though rate limits may apply. You can find detailed documentation on the Yotpo developer portal.

Here is a simple example using cURL to fetch reviews for a specific product:

curl -X GET 'https://api.yotpo.com/v1/widget/YOUR_APP_KEY/products/PRODUCT_ID/reviews'

Replace YOUR_APP_KEY with your app key and PRODUCT_ID with the ID of your product.

Yotpo Affiliate program

Yotpo has a Partner Program rather than a traditional affiliate program. This program is designed for marketing agencies, web developers, and technology companies that work with eCommerce brands. Partners can earn benefits like revenue sharing, co-marketing opportunities, and dedicated support. The commission rates and terms are typically customized based on the partnership level and the volume of referrals. To join, you need to apply through the 'Partners' section on the Yotpo website. They will review your application to see if your business is a good fit for the program.