Voucherify

What is Voucherify

Voucherify is an API-first Promotion Engine and Loyalty Software designed for enterprises. Its main purpose is to give businesses the tools to create, manage, and track personalized promotional campaigns and customer loyalty programs. Unlike simple plugins, Voucherify provides a flexible infrastructure that can be integrated into any existing technology stack, including e-commerce platforms, CRMs, and mobile apps. This allows marketing and development teams to launch complex campaigns such as discount coupons, gift cards, referral programs, and multi-tiered loyalty schemes without being limited by their current software. The company was founded to address the need for a scalable and customizable promotion solution for growing businesses. It is headquartered in Katowice, Poland, with an office in New York, USA.

Voucherify Features

• Promotion Engine: Create a wide variety of promotions, including discount coupons, gift cards, auto-applied cart-level discounts, and buy-one-get-one (BOGO) offers.
• Loyalty Programs: Design and manage points-based or tier-based loyalty programs to reward repeat customers and increase retention.
• Referral Programs: Build and automate referral campaigns to encourage word-of-mouth marketing, rewarding both the referrer and the referred friend.
• Personalization: Use customer data from your CRM or CDP to create highly targeted and individualized offers based on purchase history, location, or other custom attributes.
• API-First Architecture: A powerful set of APIs allows developers to integrate Voucherify's promotion logic into any application, website, or point-of-sale system, offering complete control over the user experience.
• Real-time Tracking and Analytics: A central dashboard provides a clear view of campaign performance, redemption rates, and customer behavior, helping you measure ROI.
• Enterprise-Grade Security: With ISO 27001 certification, Voucherify ensures that your promotion campaigns are secure from fraud and misuse.
• Scalability: The platform is built to handle high volumes of requests with low latency, making it suitable for large enterprises with global customer bases.

Voucherify Pricing Plans

Voucherify offers several pricing tiers designed to fit businesses of different sizes. While specific prices are not listed, the plans are structured based on usage, features, and support levels.

• Growth Plan: This plan is aimed at startups and growing businesses. It includes access to core promotion and loyalty features with limits on API calls and active campaigns.
• Professional Plan: Designed for established businesses, this tier offers higher usage limits, more advanced features like detailed analytics and more integrations, and standard support.
• Enterprise Plan: This is a custom plan for large organizations. It includes unlimited usage, advanced security features, a dedicated account manager, custom service-level agreements (SLAs), and premium support.

Voucherify Free Plan

Voucherify does not offer a permanent free plan. However, it provides a 60-day free trial for all its subscription plans. The trial gives you full access to all the platform's features and modules, allowing you to test its capabilities thoroughly and integrate it with your systems before making a commitment.

How to use Voucherify

Getting started with Voucherify involves a few key steps:

1. Sign Up: Begin by signing up for the 60-day free trial on the Voucherify website.
2. Integrate the API: Your development team will need to integrate the Voucherify API into your website, mobile app, or other systems. This involves using API keys provided in your account dashboard.
3. Create a Campaign: From the Voucherify dashboard, choose the type of campaign you want to run (e.g., discount codes, loyalty program).
4. Define Rules and Limits: Set the parameters for your campaign. This includes the discount value, expiration dates, redemption limits, and customer eligibility rules.
5. Distribute Promotions: Launch your campaign. For coupon codes, you can distribute them via email, social media, or other channels. For loyalty programs, customers can start earning points immediately.
6. Monitor and Analyze: Use the dashboard to track redemptions, monitor customer engagement, and analyze the overall performance of your campaigns to make data-driven decisions.

Pros and Cons of Voucherify

Pros:

• Highly Flexible: The API-first approach allows for endless customization and integration possibilities.
• Comprehensive Features: Supports a very wide range of promotion types, from simple coupons to complex loyalty programs.
• Powerful Personalization: Enables creating truly one-to-one offers based on rich customer data.
• Scalable and Reliable: Built for enterprise-level performance with high uptime and security.

Cons:

• Requires Developer Resources: To use its full potential, you need a development team to handle the API integration.
• Steep Learning Curve: The platform's complexity can be overwhelming for non-technical users at first.
• Pricing: May be more expensive than simpler, plug-and-play solutions, making it less suitable for very small businesses.

Voucherify integrations

Voucherify is designed to connect with a wide range of tools through its API-first architecture. It supports direct integrations with many popular platforms and allows for custom connections to any system with an API. Common integrations include:

• CRM & CDP: Salesforce, Segment, Braze, mParticle, Intercom
• E-commerce Platforms: Shopify, Magento, BigCommerce, Commercetools
• Messaging & Email: Mailchimp, Twilio, ActiveCampaign
• Analytics: Google Analytics, Mixpanel

Integration is typically managed by developers using the provided API keys and documentation to connect Voucherify's promotion logic with the desired third-party service.

Voucherify Alternatives

• Talon.one: A direct competitor, also an API-first promotion engine for enterprises. It is known for its powerful rule builder and scalability.
• LoyaltyLion: Focuses specifically on loyalty and engagement for e-commerce stores, particularly on platforms like Shopify. It is often easier to set up for non-developers.
• Smile.io: Another popular choice for e-commerce loyalty programs, offering points, referrals, and VIP tiers. It is known for its user-friendly interface.
• Antavo: An enterprise-level loyalty platform that focuses on creating omnichannel loyalty experiences. It offers a comprehensive suite of features for large brands.

Voucherify API

Voucherify provides a comprehensive and well-documented REST API for developers. The API is central to the platform's functionality, allowing you to integrate promotion and loyalty features into any application. You can obtain your API keys for free from the dashboard after signing up for a trial account. The developer documentation on their website provides detailed guides and references for all available endpoints.

Here is a basic example of how to validate a voucher code using a cURL request:

curl -X POST \
-H "X-App-Id: YOUR_APP_ID" \
-H "X-App-Token: YOUR_APP_TOKEN" \
-H "Content-Type: application/json" \
-d '{"customer":{"source_id":"test_customer_123"}}' \
"https://api.voucherify.io/v1/vouchers/YOUR_VOUCHER_CODE/validate"

Voucherify Affiliate program

Voucherify does not publicly advertise a standard affiliate program with fixed commission rates. However, they likely have a partner program for agencies, technology partners, and consultants. If you are interested in becoming a partner or promoting Voucherify, it is best to contact their sales or partnership team directly through their website to discuss potential collaboration opportunities.