UserReport

What is UserReport

UserReport is a software tool designed to help website and app owners understand their audience. It provides tools for direct user engagement to gather insights. The core of UserReport is two simple widgets: a survey widget and a feedback widget. These tools allow businesses to learn who their users are, what they are looking for, and how they can improve their products or services. UserReport is part of a larger product suite from AudienceProject, a technology company that focuses on audience measurement and validation. The platform aims to make it easy for businesses of any size to collect valuable user data directly from their digital properties.

UserReport Features

UserReport offers a set of focused features through its two main widgets.

• Survey Widget: This tool allows you to run surveys directly on your website or app. You can ask users about their demographics (age, gender, etc.), satisfaction levels, and more. It helps you build a clear profile of your audience.
• Net Promoter Score (NPS): The survey widget includes the ability to measure your NPS. This popular metric helps you understand user loyalty and satisfaction. You can also see how NPS scores differ across various demographic segments.
• Google Analytics Integration: You can connect UserReport with your Google Analytics account. This combines demographic data from UserReport with behavioral data from Google Analytics, giving you a much deeper understanding of your users.
• Feedback Widget: This widget lets users submit ideas, suggestions, and bug reports. It creates a direct channel for communication and helps you collect qualitative feedback to improve your product.
• Idea Prioritization: Other users can vote on feedback submissions. This system helps the most popular or important ideas rise to the top, making it easier for you to prioritize what to work on next.
• Customization and Localization: The feedback forum can be customized with your brand's logo, colors, and text. It is also available in over 60 languages, making it accessible to a global audience.
• Audience Validation (Premium): For publishers, premium features allow you to validate and showcase your audience to advertisers, proving the value of your ad inventory.

UserReport Pricing Plans

UserReport offers a straightforward pricing structure with two main tiers.

• Free Plan: This plan includes the core functionalities of the Survey and Feedback widgets. It is designed for bloggers, small businesses, and anyone who wants to start collecting user feedback and demographic data without any cost. It provides all the essential tools to get started.
• Premium Plan: This plan is tailored for larger publishers, brands, and agencies who need more powerful features. It includes advanced capabilities for audience validation, data monetization, and creating professional sales kits to showcase audience data to advertisers. This plan helps turn audience data into a valuable asset.

UserReport Free Plan

UserReport offers a comprehensive free plan. The free plan is not a trial and can be used indefinitely. It includes both the survey widget and the feedback widget. With the free plan, you can collect user demographics, measure your Net Promoter Score (NPS), gather ideas and bug reports, and integrate with Google Analytics. The core features for understanding and engaging with your audience are available in this plan, making it a very useful tool for those on a budget.

How to use UserReport

Getting started with UserReport is a simple process.

1. Create an Account: First, you need to sign up for a free account on the UserReport website.
2. Add Your Website: In your dashboard, add the website or app where you want to install the widgets. You will provide some basic information about your site.
3. Install the Code Snippet: UserReport will give you a small piece of JavaScript code. You need to copy this code and paste it into the HTML of your website, usually before the closing </body> tag. You only need to do this once.
4. Configure Your Widgets: After the code is installed, you can configure and activate the survey and feedback widgets directly from your UserReport dashboard. You can customize the questions in your survey, change the appearance of the feedback widget, and set when and how they appear to your users.
5. Analyze Results: Once the widgets are active, data will start to come in. You can view reports, analyze demographics, and review feedback in your dashboard to gain insights.

Pros and Cons of UserReport

Pros:

• Generous Free Plan: The core features are available for free, which is great for small businesses and individuals.
• Easy Installation: It is very simple to get started by adding a single code snippet to your site.
• Direct User Insights: It provides a direct way to understand who your users are and what they want.
• NPS Measurement: Built-in Net Promoter Score tracking helps you measure user loyalty easily.
• Google Analytics Integration: Combining demographic and behavioral data provides powerful insights.

Cons:

• Dated Interface: The user interface and widget design can feel less modern compared to some newer competitors.
• Limited Customization on Free Plan: While some customization is available, advanced branding options may be restricted to the premium plan.
• Focus on Widgets: The tool is focused on its two widgets; it does not offer other user analytics features like heatmaps or session recordings.

UserReport integrations

UserReport offers key integrations to enhance its functionality. The most prominent integration is:

• Google Analytics: This integration allows you to push demographic data collected by UserReport into your Google Analytics account. This enables you to create custom segments and reports in Google Analytics based on user age, gender, and other survey responses, linking user identity to their on-site behavior.

While direct integrations with other platforms are not widely advertised, the data collected can often be exported and used in other systems. For more complex integrations, users may need to explore options available through the Premium plan.

UserReport Alternatives

• Hotjar: A popular alternative that offers feedback polls and surveys, but also includes tools like heatmaps, session recordings, and conversion funnels. It provides a more all-in-one solution for user behavior analytics.
• SurveyMonkey: A dedicated survey tool that offers much more advanced survey creation, logic, and analysis features. It is a better choice if your primary need is creating complex, in-depth surveys.
• Qualaroo: Specializes in on-site surveys (or 'Nudges') that target users based on their behavior. It is very effective for collecting contextual feedback at specific points in the user journey.
• GetFeedback: A tool focused on creating visually appealing, mobile-friendly surveys. It integrates well with Salesforce, making it a strong choice for businesses that want to connect customer feedback directly to their CRM.

UserReport API

UserReport provides an API for users who need to programmatically access their data. The API allows you to retrieve survey results, feedback data, and other information collected by the widgets. This is useful for creating custom dashboards, integrating UserReport data into your own business intelligence systems, or automating reporting workflows.

Access to the API is typically available for Premium plan users. To get an API key and access the documentation, you would generally need to contact their support team or check the settings within your premium account dashboard. The documentation provides details on the available endpoints and how to make requests.

An example API call might look like this (conceptual):

GET https://api.userreport.com/v1/accounts/{account_id}/surveys/{survey_id}/results
Authorization: Bearer YOUR_API_KEY

This would return a JSON object with the survey results.

UserReport Affiliate program

There is no publicly advertised affiliate program for UserReport. Companies like AudienceProject often focus on direct sales and partnerships, especially for their premium offerings. If you are interested in partnering with UserReport or promoting their services, the best approach is to contact their sales or partnership team directly through their official website. They may have an unlisted partner program for agencies, consultants, or influencers in the digital marketing and publishing space.