Trustpilot

What is Trustpilot Reviews

Trustpilot is a global online review platform that connects businesses and consumers. Its main purpose is to build trust and transparency between them. Consumers can write and read reviews about businesses they have used, helping others make better shopping decisions. Businesses can use the platform to collect feedback, engage with customers, and improve their services. Founded in 2007 in Denmark by Peter Holten Mühlmann, Trustpilot has grown to become one of the largest review communities in the world. The company's vision is to be a universal symbol of trust, where every consumer can share their experience and every business can learn from it.

Trustpilot Reviews Features

Trustpilot offers features for both consumers and businesses.

For Consumers:

• Write and Read Reviews: Share your experiences with companies and read what others have to say before making a purchase.
• Company Profiles: View detailed profiles of businesses, including their overall rating (TrustScore), recent reviews, and company responses.
• Review Verification: Trustpilot labels reviews from verified customers to help you identify genuine feedback.
• Search and Discovery: Easily find and compare businesses in various categories.

For Businesses:

• Company Profile Page: Claim and customize your business profile to tell your story and engage with customers.
• Review Invitations: Send automated or manual invitations to your customers to encourage them to leave a review.
• Review Management: Respond to reviews publicly, report suspicious reviews, and manage all your feedback from one dashboard.
• Website Widgets: Display your TrustScore and latest reviews on your website with customizable widgets to build social proof.
• Analytics and Reporting: Access data on your review performance, see trends in customer feedback, and understand your reputation.
• Marketing Assets: Use your star rating and reviews in marketing materials to attract new customers.

Trustpilot Reviews Pricing Plans

Trustpilot provides several plans for businesses to manage their online reputation. These plans are designed for companies of different sizes.

• Free Plan: This entry-level plan allows businesses to claim their profile, collect reviews through basic invitation tools, and respond to feedback.
• Standard Plan: Aimed at growing businesses, this plan includes more advanced review invitation methods, access to marketing widgets for websites, and basic analytics.
• Growth Plan: Offers more sophisticated features like A/B testing for invitation templates, social media sharing tools, and deeper insights into customer feedback.
• Scale Plan: Designed for larger businesses, this tier provides full access to analytics, API access for custom integrations, and enhanced support.
• Enterprise Plan: A custom solution for large corporations with specific needs, offering advanced features, dedicated support, and tailored integrations.

Trustpilot Reviews Free Plan

Yes, Trustpilot offers a Free Plan for businesses. This plan provides essential tools to start building an online reputation. With the free plan, a business can claim its profile page, send a limited number of review invitations to customers each month, respond to reviews, and access a basic dashboard. The main limitations are the number of invitations you can send and the lack of access to advanced features like website widgets, detailed analytics, and marketing tools.

How to use Trustpilot Reviews

Using Trustpilot is straightforward for both consumers and businesses.

For Consumers:

1. Go to the Trustpilot website.
2. Use the search bar to find a company you want to review or learn about.
3. Read the existing reviews and look at the company's overall TrustScore.
4. To write a review, click 'Write a review'. You will need to sign up with an email address or social media account.
5. Share your experience, give a star rating, and publish your review.

For Businesses:

1. Search for your company on Trustpilot and claim your profile.
2. Customize your profile with your logo, company description, and contact information.
3. Use the 'Get Reviews' section in your business dashboard to send invitations to your customers via email.
4. Monitor your incoming reviews and respond to them promptly.
5. If you are on a paid plan, add Trustpilot widgets to your website to display your reviews.
6. Use the analytics dashboard to track your performance and gain insights from customer feedback.

Pros and Cons of Trustpilot Reviews

Pros:

• Builds Credibility: Positive reviews on a trusted third-party platform can significantly increase a business's credibility.
• Large User Base: Trustpilot is a well-known platform with millions of users, providing a large volume of reviews.
• Valuable Customer Feedback: Businesses get direct feedback from customers, which can be used to improve products and services.
• SEO Benefits: Customer reviews can improve a company's search engine ranking.
• Easy to Use: The platform is simple for both consumers to leave reviews and for businesses to manage them.

Cons:

• Risk of Fake Reviews: Despite moderation efforts, the platform can be targeted by fake or malicious reviews.
• Negative Reviews Impact: A few negative reviews can heavily damage a company's reputation, especially for small businesses.
• Costly Premium Features: Many of the most useful features for businesses are only available on expensive paid plans.
• Pressure to Participate: Businesses may feel pressured to pay for a subscription to manage their online reputation effectively.

Trustpilot Reviews integrations

Trustpilot offers a wide range of integrations to help businesses automate their review collection process. These integrations connect Trustpilot with popular e-commerce, marketing, and customer support platforms.

• Shopify integration: Automatically send review invitations to customers after they make a purchase.
• Magento integration: Connect your Magento store to trigger review invitations based on customer orders.
• BigCommerce integration: Seamlessly integrate with your BigCommerce store to automate review requests.
• WooCommerce integration: A plugin for WordPress/WooCommerce sites to send invitations automatically.
• Salesforce integration: Trigger review invitations from Salesforce based on customer interactions or status changes.
• Zendesk integration: Send review invitations after a support ticket is closed to get feedback on your customer service.
• Mailchimp integration: Add review invitation links to your Mailchimp email campaigns.
• HubSpot integration: Integrate with HubSpot workflows to request reviews at key moments in the customer journey.

Trustpilot Reviews Alternatives

• Google Reviews: Integrated directly into Google Search and Maps, making it highly visible and easy for customers to use. It is a powerful, free alternative for any business with a physical or online presence.
• Yelp: A popular platform, especially for local businesses like restaurants, contractors, and retail stores. It has a strong community focus and provides detailed business information.
• Feefo: An invitation-only review platform. This means only verified customers who have made a purchase can leave a review, which increases the authenticity of the feedback.
• Sitejabber: Focuses on reviews for online businesses and e-commerce websites. It is a good alternative for companies that operate primarily online.
• Reviews.io: A licensed Google Review Partner that offers features for collecting and publishing reviews across multiple platforms, including photo and video reviews.

Trustpilot Reviews API

Yes, Trustpilot provides a set of APIs for developers. The APIs allow businesses to integrate Trustpilot data and functionalities directly into their own websites, applications, and business intelligence systems. For example, you can use the API to display reviews on product pages, create custom analytics dashboards, or automate review invitation triggers.

To get an API key, you typically need to be subscribed to one of Trustpilot's higher-tier paid plans (like the Scale or Enterprise plan). The API key and documentation are accessible through the business user's dashboard under the integrations section. You can find more information on their developer portal: https://developers.trustpilot.com/.

Example API Call (conceptual):

const apiKey = 'YOUR_API_KEY';
const businessUnitId = 'YOUR_BUSINESS_UNIT_ID';

fetch(`https://api.trustpilot.com/v1/business-units/${businessUnitId}/reviews?apikey=${apiKey}`)
  .then(response => response.json())
  .then(data => {
    console.log('Latest reviews:', data.reviews);
  })
  .catch(error => console.error('Error fetching reviews:', error));

Trustpilot Reviews Affiliate program

Trustpilot does not offer a traditional public affiliate program where individuals can earn a commission for referring new customers. Instead, they have a Partner Program designed for agencies, consultants, and technology companies that work with businesses. Partners can refer their clients to Trustpilot and may receive benefits, co-marketing opportunities, or referral fees depending on the partnership agreement. To join, interested parties usually need to apply through the Trustpilot website's partner section and meet certain criteria. If you are an agency or consultant interested in partnering, it is best to contact their business sales or partner team directly through their website for more details on the program structure and benefits.