SurveyLab

What is SurveyLab

SurveyLab is an online software for creating surveys, questionnaires, tests, and forms. Its main purpose is to help businesses and professionals collect feedback and data from various audiences, such as customers and employees. The platform supports different types of research, including customer experience (CX) studies, employee engagement surveys, and market research. It allows users to design, distribute, and analyze survey results from a single platform. SurveyLab was established in 2009 and is a tool used by both small companies and large international corporations for its professional features and ease of use.

SurveyLab Features

SurveyLab provides a range of features to support comprehensive research projects.

• Survey Builder: An intuitive editor to create surveys with various question types, including multiple choice, open-ended, matrix questions, and Net Promoter Score (NPS).
• Advanced Logic: Users can set up question logic, page branching, and randomization to create dynamic and personalized survey paths for respondents.
• Custom Branding: Customize the look and feel of surveys with your own logo, colors, and fonts to match your company's brand identity.
• Multi-language Support: The platform supports surveys in any language, including right-to-left languages like Arabic and Hebrew. It can automatically detect the respondent's browser language and show the correct translation.
• Multiple Distribution Channels: Share your surveys through various methods, including email invitations, web links, SMS messages, and QR codes.
• Mobile-First Design: Surveys are automatically optimized for any device, including desktops, tablets, and smartphones, ensuring a good user experience for all respondents.
• Real-time Reporting: Access and analyze survey results as they come in. The platform offers real-time reports, charts, and data exports to formats like CSV, SPSS, and PDF.
• Integrations: Connect SurveyLab with other business systems like CRM and Helpdesk software to automate feedback collection and data analysis workflows.

SurveyLab Pricing Plans

SurveyLab offers several pricing plans designed for different user needs. The plans are structured in tiers.

• Starter Plan: This plan is suitable for individuals and small teams starting with feedback collection. It typically includes a limited number of surveys and responses per month, with access to basic features.
• Advanced Plan: Aimed at professionals and growing businesses, this plan offers more responses, advanced features like survey logic, custom branding, and data export options.
• Professional Plan: Designed for larger teams and organizations that conduct regular research. It includes all features from the Advanced plan, plus more integrations, team collaboration tools, and higher response limits.
• Enterprise Plan: This is a custom plan for large corporations with specific needs. It offers unlimited usage, advanced security features, dedicated support, service-level agreements (SLA), and on-demand development.

SurveyLab Free Plan

SurveyLab does not offer a permanent free plan. However, it provides a 14-day free trial that gives new users full access to the platform's professional features. During the trial period, you can create and distribute surveys, collect responses, and explore the reporting and analysis tools without any commitment. This allows you to fully test the software to see if it meets your requirements before choosing a paid plan.

How to use SurveyLab

Getting started with SurveyLab is a direct process. Here is a typical workflow for creating and launching a survey.

1. Sign Up: Create an account and start your 14-day free trial.
2. Create a New Survey: From the dashboard, click to create a new survey. You can start from a blank template or use a pre-built one.
3. Add Questions: Use the survey editor to add different types of questions. Drag and drop questions to arrange them in the desired order.
4. Customize the Design: Go to the design settings to add your logo, change colors, and adjust the layout to match your brand.
5. Set Up Logic (Optional): If needed, apply skip logic or branching to guide respondents through different questions based on their previous answers.
6. Distribute Your Survey: Once the survey is ready, choose a distribution method. You can generate a public link, send email invitations directly from the platform, or use other channels like SMS.
7. Analyze Results: As responses are collected, you can view real-time reports in your SurveyLab dashboard. Analyze the data using built-in charts and filters, or export it for further analysis.

Pros and Cons of SurveyLab

Here is a balanced look at the advantages and disadvantages of using SurveyLab.

Pros:

• Powerful Integrations: Connects with many popular CRM and Helpdesk tools like Salesforce and Zendesk, which helps automate feedback processes.
• Excellent Multi-language Support: Strong capabilities for creating surveys in multiple languages, including automatic language detection.
• Mobile Responsive: All surveys work well on any device without extra configuration.
• Flexible Distribution: Offers a wide variety of ways to share surveys with your target audience.
• Dedicated Support: Provides options for dedicated customer support and consulting services, which is valuable for enterprise clients.

Cons:

• No Free Forever Plan: The lack of a permanent free plan may be a disadvantage for users with very small or infrequent survey needs.
• Learning Curve: With many professional features, new users might need some time to learn how to use all the advanced functionalities.
• Pricing: The pricing may be higher compared to more basic survey tools on the market.

SurveyLab integrations

SurveyLab offers integrations with a variety of business applications to automate workflows and centralize data. Key integrations include:

• Salesforce: Trigger surveys based on customer actions in Salesforce and sync feedback data back to customer profiles.
• Zendesk: Send customer satisfaction surveys automatically after a support ticket is closed.
• Slack: Receive real-time notifications in your Slack channels when new survey responses are submitted.
• Intercom: Engage with customers and collect feedback directly through the Intercom messenger.
• LiveChat: Gather feedback from website visitors immediately after a chat session.
• Google Analytics: Track survey completion and respondent behavior within your Google Analytics account.
• Cint & Dynata: Access global consumer panels for market research directly from the platform.
• Custom CRM/ERP: Use the API to build custom integrations with your in-house systems.

SurveyLab Alternatives

If SurveyLab is not the right fit, here are some popular alternatives:

• SurveyMonkey: One of the most well-known survey tools. It is very user-friendly and offers a wide range of features, including a limited free plan. It is a strong competitor for general-purpose surveys.
• Typeform: Known for its beautiful, conversational survey design that leads to higher engagement rates. It is a great choice if user experience and design are top priorities.
• Qualtrics: An enterprise-level experience management platform. It offers very advanced research capabilities, predictive analytics, and is suited for large organizations with complex research needs.
• Google Forms: A completely free and simple tool for creating basic surveys and forms. It is part of the Google Workspace and is ideal for simple data collection, but lacks the advanced features of specialized tools.
• Jotform: A versatile form builder that also has strong survey capabilities. It offers a large number of templates and integrations, along with a generous free plan.

SurveyLab API

Yes, SurveyLab provides a REST API for developers. The API allows you to automate tasks and integrate SurveyLab's functionality into your own applications and workflows. With the API, you can programmatically manage surveys, contacts, and collect responses.

To use the API, you need to obtain an API key and token. This is typically done by logging into your SurveyLab account, navigating to the account settings or integrations section, and generating your API credentials. API access is usually included in the Professional and Enterprise plans.

Here is a basic example of how to use the API with cURL to retrieve a list of surveys:

# Example API call to get a list of surveys
curl -X GET \
  -H "Content-Type: application/json" \
  -H "Authorization: Bearer YOUR_ACCESS_TOKEN" \
  https://api.surveylab.com/v2/surveys

For detailed information, you should consult the official SurveyLab developer documentation on their website.

SurveyLab Affiliate program

SurveyLab does not publicly advertise a formal affiliate program on its website. This is common for B2B SaaS companies that focus on direct sales and partnerships. However, they may offer partnership or reseller opportunities for businesses and consultants who can refer new clients.

If you are interested in partnering with SurveyLab, the best approach is to contact their sales or support team directly through their website. You can inquire about any available partner programs, referral commissions, or reseller agreements they might have for influencers or agencies in the market research and customer experience fields.