StoreYa

What is StoreYa

StoreYa is a marketing and advertising platform designed for eCommerce businesses. Its main purpose is to help online store owners increase traffic and sales through automated advertising. The core of StoreYa is its AI-powered technology that creates, manages, and optimizes ad campaigns across major platforms like Google, Facebook, Instagram, and Microsoft Ads. This allows business owners to reach the right customers without needing deep expertise in digital advertising. Founded in 2012, StoreYa has grown to support over 500,000 merchants worldwide by providing a suite of tools that simplify complex marketing tasks. The company aims to level the playing field, giving small and medium-sized businesses access to powerful advertising automation typically used by larger enterprises.

StoreYa Features

StoreYa offers a range of features to help online sellers grow their business. Here are the main ones:

• Traffic Booster: This is the flagship feature. It uses AI to automatically create and run ad campaigns. It handles everything from ad design to audience targeting and budget optimization on Google, Facebook, Instagram, and YouTube.
• AI & Machine Learning Optimization: The platform's algorithm analyzes over 300 parameters in real-time. This ensures that ads are shown to the most relevant potential customers at the best time, improving the Return on Ad Spend (ROAS).
• Unified Dashboard: Users get a simple, easy-to-understand dashboard. It shows key metrics like visitors, orders, revenue, and ROAS from all advertising channels in one place. This helps in making quick decisions about marketing strategy.
• On-Site Promotion Tools: StoreYa includes apps like Coupon Pop, which helps create customized pop-ups to capture emails and offer discounts. This feature is designed to increase the conversion rate of website visitors.
• Marketing Audit Tools: The Benchmark Hero tool provides a free audit of your website and marketing efforts. It compares your store to successful brands and gives actionable recommendations for improvement.
• AI Product Description Wizard: This tool uses AI to generate compelling and SEO-friendly product descriptions. It helps save time and improves the quality of product listings on your store.
• Multi-Platform Support: StoreYa is compatible with all major eCommerce platforms, including Shopify, WooCommerce, BigCommerce, Magento, and custom-built websites.

StoreYa Pricing Plans

StoreYa offers several pricing tiers for its Traffic Booster service, designed to fit businesses of different sizes and advertising budgets. The plans are typically based on the amount of monthly ad spend you want to manage.

• Starter Plan: Aimed at new or small businesses just beginning with paid advertising. It includes a basic ad spend budget and access to core automation features for major ad networks.
• Growth Plan: Designed for growing businesses that want to scale their advertising efforts. This plan offers a higher ad spend limit, more advanced optimization features, and support for more ad channels.
• Professional/Enterprise Plan: Suited for large, established online stores with significant advertising budgets. It provides the highest ad spend limits, premium support, dedicated account management, and access to all advanced features and tools.

Each plan builds upon the previous one, offering more capacity and features as the price increases.

StoreYa Free Plan

StoreYa does not offer a completely free plan for its main Traffic Booster advertising service. This service is a paid subscription. However, StoreYa provides several valuable free tools that merchants can use without a subscription. These include the Benchmark Hero for a site audit and the AI Product Description Wizard. For its paid plans, StoreYa often provides a free trial period, allowing users to test the service and see its impact on their sales before committing to a subscription.

How to use StoreYa

Getting started with StoreYa is a straightforward process designed to be user-friendly.

1. Sign Up and Connect Your Store: First, you create an account on the StoreYa website. Then, you connect your eCommerce store by installing the StoreYa app or adding a code snippet. This allows StoreYa to access your product catalog.
2. Choose a Plan: Select a Traffic Booster subscription plan that matches your monthly advertising budget and business goals.
3. Campaign Setup: After you subscribe, StoreYa's team and AI get to work. They analyze your products and target market to create personalized ad campaigns for platforms like Google Shopping, Facebook, and Instagram.
4. Launch and Optimization: The campaigns are launched. StoreYa's AI continuously monitors their performance and makes real-time adjustments to targeting, bidding, and ad creatives to maximize your return on investment.
5. Monitor Performance: You can track the results of your campaigns through the simplified dashboard. You will see important data like traffic, sales, and ROAS, helping you understand how your ads are performing.
6. Use Other Tools: You can also install other StoreYa apps, like Coupon Pop, to improve your on-site conversion rates and capture more leads.

Pros and Cons of StoreYa

Pros:

• Time-Saving Automation: It fully automates the complex process of setting up and managing ad campaigns, saving significant time for business owners.
• AI-Powered Optimization: The use of AI can lead to a better ROAS than manual campaign management, especially for those without advertising expertise.
• Easy to Use: The platform is designed for simplicity, with a clean dashboard that makes it easy to track performance without getting lost in data.
• All-in-One Solution: It combines advertising with on-site conversion tools, providing a more complete marketing solution.
• Multi-Platform Support: It works with almost any eCommerce platform, making it accessible to a wide range of merchants.

Cons:

• Less Manual Control: Experienced marketers may find the high level of automation restrictive, as it offers less granular control over campaigns.
• Performance Can Vary: The success of the AI-driven campaigns can depend heavily on the product, industry, and competition.
• Cost: The pricing is based on ad spend, which can become a significant expense for businesses as they scale.
• Limited Customization: The ad creatives and strategies are generated by the system, which may not perfectly align with a brand's unique voice or style.

StoreYa integrations

StoreYa is designed to integrate seamlessly with a wide variety of eCommerce platforms. This ensures that it can pull product data and track conversions accurately. Key integrations include:

• Shopify: A one-click app installation from the Shopify App Store connects your store.
• WooCommerce: A dedicated plugin allows for easy integration with WordPress-based stores.
• BigCommerce: Easily connects through the BigCommerce App Marketplace.
• Magento: An extension is available to link your Magento store with StoreYa's services.
• Wix: Integrates with Wix eCommerce stores to automate advertising.
• PrestaShop: A module is available for PrestaShop users to connect their stores.
• Ecwid: Connects directly with Ecwid stores to sync products and manage ads.

In addition to these platforms, StoreYa can work with custom-built stores by adding a tracking script to the website's code.

StoreYa Alternatives

Here are some alternatives to StoreYa for eCommerce advertising:

1. AdRoll: A popular platform that specializes in retargeting campaigns across web, social media, and email. It is a great choice for businesses focused on bringing back previous website visitors.
2. Smartly.io: This is a more advanced and enterprise-level platform for automating advertising on a large scale, particularly for social media channels. It offers more creative automation and control than StoreYa.
3. Klaviyo: While primarily an email and SMS marketing platform, Klaviyo has strong features for creating and syncing audiences with advertising platforms like Facebook and Google, allowing for highly targeted campaigns.
4. Revealbot: This tool focuses on rule-based automation for Facebook, Google, TikTok, and Snapchat ads. It is best for advertisers who want to set specific rules for when to scale, pause, or adjust their campaigns.
5. Sixads: A platform similar to StoreYa that helps eCommerce businesses run ads on Facebook, Google, and Instagram. It also offers ad exchange features for free traffic.

StoreYa API

StoreYa offers API access for developers and businesses that require custom integrations or want to build upon its platform. The API allows for programmatic management of marketing apps and data synchronization. To get access to the API and obtain an API key, developers typically need to contact the StoreYa support or partnership team directly. The documentation and specific endpoints are provided once access is granted. A common use case for the API would be to connect a custom backend system to manage on-site promotions or pull performance data into a third-party analytics tool. There is no public, self-service developer portal, so direct contact is necessary.

StoreYa Affiliate program

StoreYa runs a partner and affiliate program for agencies, bloggers, influencers, and developers who want to promote its services. Affiliates can earn a commission for every new customer they refer to StoreYa's paid plans. The commission is typically a recurring percentage of the subscription fee paid by the referred customer. To join, you need to apply through the 'Partners' page on the StoreYa website. Once your application is approved, you will receive a unique referral link and access to a dashboard to track your clicks, referrals, and earnings. Payments are usually made on a regular schedule, for example, monthly, through platforms like PayPal.