Sellics

What is Perpetua

Perpetua is a software platform for eCommerce advertising optimization. Its main purpose is to help brands and agencies increase sales on online marketplaces like Amazon, Walmart, and Instacart. The software uses artificial intelligence (AI) to automate and manage advertising campaigns. Instead of creating many campaigns manually, users set a strategic goal, such as growth or profitability, and Perpetua's system handles the technical parts of advertising. This includes creating campaigns, adjusting bids for keywords, and finding new keywords. The company was founded in 2018 and is based in Toronto, Canada. It is part of Ascential, a larger company specializing in information and analytics.

Perpetua Features

Perpetua offers several features to manage and improve online advertising performance.

• Goal-Based Campaign Creation: Users define their business objective (e.g., achieve a specific Advertising Cost of Sale (ACoS), grow market share, or launch a new product). The software then automatically builds and runs the necessary ad campaigns to meet that objective. This saves a lot of time compared to manual setup.
• AI-Powered Optimization: The platform uses AI algorithms to manage ad spend. It automatically adjusts bids on keywords 24/7 to maximize performance. It also identifies and adds new profitable keywords while pausing spend on poor-performing ones.
• Multi-Marketplace Support: You can manage advertising campaigns across different retail platforms from one place. This includes major marketplaces like Amazon, Walmart, and Instacart.
• Advanced Reporting and Analytics: Perpetua provides detailed dashboards that show the true impact of advertising. It measures not just ad-attributed sales but also the effect on organic sales, giving a complete picture of Total Sales (TACOS). This helps users understand the full value of their ad spend.
• Display and Video Advertising: Beyond standard sponsored product ads, Perpetua allows users to manage more advanced ad formats, including Amazon DSP (Demand-Side Platform) for display ads and video advertising campaigns to reach a wider audience.
• Market Intelligence: The software offers insights into market share, competitor performance, and digital shelf analytics. This helps brands make smarter strategic decisions about their products and advertising.

Perpetua Pricing Plans

Perpetua's pricing is customized based on the needs and scale of the business. They do not list public pricing tiers. Instead, they offer a personalized quote after a demonstration of the software. The pricing model is typically based on a percentage of the monthly advertising spend managed through the platform.

• Professional Plan: Aimed at growing brands, this plan includes access to the core AI optimization engine for marketplaces like Amazon and Walmart. It is suitable for businesses looking to automate and scale their advertising efforts.
• Enterprise Plan: Designed for large brands and agencies managing significant ad spend. This tier offers more advanced features, including Amazon DSP management, dedicated account support, and in-depth market intelligence reporting.
• Managed Services: For companies that prefer to outsource their advertising operations, Perpetua offers a managed service where their team of experts manages the entire advertising strategy and execution on behalf of the client.

Perpetua Free Plan

Perpetua does not offer a standard free plan or a self-service free trial. To evaluate the software, interested businesses must request a demo through their website. During the demo, a Perpetua specialist shows how the platform works using the business's own data and discusses a custom plan that fits their specific needs.

How to use Perpetua

Getting started with Perpetua involves a few key steps to automate your advertising.

1. Connect Your Ad Accounts: First, you need to connect your eCommerce marketplace accounts, such as Amazon Seller Central or Walmart Advertising, to Perpetua. This allows the software to access your product listings and advertising data.
2. Create a Goal: Instead of building a campaign, you create a 'goal'. You select the products (ASINs) you want to advertise.
3. Set Your Strategy: Choose a strategic target for your goal. This could be to Grow sales, achieve a specific Target ACoS (e.g., 20%), or increase Brand Awareness for a new product.
4. Define Your Budget: Set the daily or monthly budget you want to spend to achieve this goal.
5. Launch and Monitor: Once you launch the goal, Perpetua's AI engine takes over. It automatically creates the best campaigns (Sponsored Products, Sponsored Brands, etc.), finds keywords, and optimizes bids. You can monitor performance through the analytics dashboard to see how your ads are impacting total sales.

Pros and Cons of Perpetua

Here are some of the advantages and disadvantages of using Perpetua.

Pros:

• Saves Time: The high level of automation significantly reduces the manual work required to manage ad campaigns.
• Goal-Oriented Approach: Simplifies advertising strategy by focusing on business objectives rather than complex campaign settings.
• Holistic Analytics: The reporting provides a clear view of total sales, helping users understand the full impact of their ads on organic rank and sales.
• Multi-Platform Support: It is a strong tool for brands that sell on more than one major marketplace.
• Effective for Scaling: The AI is powerful for managing large and complex ad accounts with many products.

Cons:

• Pricing Model: The cost is based on ad spend, which can be expensive for small sellers with limited budgets.
• Less Manual Control: The platform is highly automated, which might not be ideal for expert users who prefer to have full manual control over every detail of their campaigns.
• Learning Curve: Understanding how to best use the goal system and interpret the advanced analytics can take some time.
• No Free Trial: You cannot test the software on your own without first going through a sales demo.

Perpetua integrations

Perpetua's primary function is to integrate directly with major eCommerce and advertising platforms. These are not third-party app integrations but direct connections to manage advertising.

• Amazon Ads integration: Connects with the Amazon Advertising API to manage Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns.
• Walmart Connect integration: Allows for the management and optimization of advertising campaigns on the Walmart marketplace.
• Instacart Ads integration: Enables brands to run and optimize ad campaigns on the Instacart grocery delivery platform.
• Google Ads integration: Provides capabilities to manage Google Shopping and other search ad campaigns, connecting them to marketplace performance.

Perpetua Alternatives

Here are a few alternatives to Perpetua for eCommerce advertising management.

• Teikametrics: A direct competitor that also uses AI to optimize advertising on Amazon and Walmart. Teikametrics offers both self-service software and managed services, and it is known for its Flywheel 2.0 platform.
• Pacvue: An enterprise-level software for managing retail media advertising across many platforms. It is very comprehensive and is often used by large agencies and brands.
• Helium 10 (Adtomic): Part of a larger suite of tools for Amazon sellers. Adtomic is Helium 10's advertising tool, which offers good automation features and is popular among individual sellers and smaller brands.
• Sellozo: Another platform focused on Amazon PPC automation. It offers tools for campaign management, optimization, and analytics, often appealing to sellers looking for a dedicated PPC solution.

Perpetua API

Yes, Perpetua provides an API for developers, primarily for large agencies and enterprise clients who need to build custom solutions or integrate Perpetua's data into their own internal systems. Access to the API is not publicly available for self-service sign-up. To get an API key and access the documentation, you must contact the Perpetua sales or partnership team. They will evaluate your needs and provide access upon approval. Because access is restricted, there is no standard public code example for connecting to the API.

Perpetua Affiliate program

Perpetua does not have a traditional, public affiliate program with a simple sign-up link. Instead, they offer a Partner Program designed for eCommerce agencies and consultants. Partners can get benefits like co-marketing opportunities, dedicated support from the Perpetua team, and access to new features. There may be referral fees or revenue-sharing agreements, but these details are discussed on a case-by-case basis. To join, interested agencies should contact Perpetua directly through the 'Partner with us' section on their website to begin the discussion.