SellerCloud

What is Sellercloud

Sellercloud is a comprehensive e-commerce growth platform designed to centralize and automate online retail operations. Its core purpose is to provide a single system for managing every aspect of a multi-channel sales business. This includes catalog and listing management, inventory synchronization, order processing, purchasing, and shipping. By connecting with numerous marketplaces, shopping carts, and shipping carriers, Sellercloud helps businesses avoid overselling and improves operational efficiency. The company was founded in 2010 and operates as part of the Descartes Systems Group. It serves a wide range of e-commerce sellers, from mid-sized businesses to large enterprises, helping them to scale their operations across various online channels.

Sellercloud Features

Sellercloud offers a wide set of features to manage e-commerce operations from a single place.

• Catalog Management: Centrally manage all product information. You can create a master catalog and then customize listings for different channels like Amazon, eBay, or Shopify with unique titles, prices, and descriptions.
• Inventory Management: Automatically synchronize inventory levels in real-time across all sales channels and warehouses. This prevents overselling and ensures accurate stock counts. It supports kits, bundles, and multi-warehouse locations.
• Order Management: All orders from every channel are pulled into one central dashboard. You can set up automated rules to process, route, and update order statuses, which saves a lot of manual work.
• Purchasing Automation: The system helps manage suppliers and create purchase orders. It can predict purchasing needs based on sales velocity and low-stock alerts, ensuring you reorder products at the right time.
• Warehouse Management (WMS): Through its integrated solution, Skustack, Sellercloud provides tools for efficient warehouse operations. This includes guided picking and packing, receiving inventory, cycle counts, and managing bin locations.
• Shipping Integration: Connect directly with major shipping carriers like UPS, FedEx, and USPS. The platform allows you to compare shipping rates, print labels, and automatically send tracking information to customers and marketplaces.
• Reporting and Analytics: Generate detailed reports on sales, inventory, and profitability. These insights help you understand business performance and make data-driven decisions.
• Multi-Channel Listing: List your products on dozens of marketplaces and shopping carts directly from the Sellercloud platform, saving time and ensuring consistency.

Sellercloud Pricing Plans

Sellercloud's pricing is customized based on the specific needs of each business. They do not offer public pricing tiers. Instead, the cost is determined by factors such as monthly order volume, the number of sales channels you use, the complexity of your workflows, and any required customizations. This quote-based model ensures that businesses only pay for the features and capacity they require. Typically, a prospective customer will go through a discovery call and a demo with the sales team, who will then prepare a tailored pricing proposal. This approach is common for enterprise-level software that requires significant setup and integration.

Sellercloud Free Plan

Sellercloud does not offer a publicly available free plan. The platform is designed for established businesses with significant order volume, and its complexity requires a guided onboarding process. However, they offer a free demo to prospective clients. During the demo, their team shows how the platform works and discusses how it can be configured for your specific business needs. A free trial period may be offered on a case-by-case basis after the initial consultation and demo process.

How to use Sellercloud

Getting started with Sellercloud involves a structured process to ensure the system is set up correctly for your business.

1. Schedule a Demo: The first step is to contact Sellercloud to schedule a personalized demonstration. This helps you understand the platform's capabilities.
2. Onboarding and Setup: Once you sign up, a dedicated account manager will guide you through the onboarding process. This includes configuring your company settings, users, and permissions.
3. Integrate Your Channels: Connect your marketplaces (like Amazon, Walmart) and your e-commerce stores (like Shopify, BigCommerce).
4. Import Your Data: Import your product catalog, inventory data, and supplier information into the Sellercloud system.
5. Configure Workflows: Set up automation rules for order processing, inventory updates, and shipping. For example, you can create rules to route orders from specific channels to a particular warehouse.
6. Train Your Team: Your team will learn how to manage daily tasks such as processing orders, updating product listings, managing inventory, and handling shipments within the platform.
7. Go Live: Once everything is configured and tested, you can start managing all your e-commerce operations through the Sellercloud dashboard.

Pros and Cons of Sellercloud

Pros:

• All-in-One Solution: It combines many different functions (inventory, orders, shipping) into a single platform, reducing the need for multiple software tools.
• Highly Customizable: The platform can be adapted to fit unique and complex business workflows.
• Scalable: It can support businesses as they grow from hundreds to thousands of orders per day.
• Extensive Integrations: Connects with a very large number of marketplaces, shopping carts, and shipping carriers.
• Strong Automation: Powerful automation rules save significant time on repetitive tasks.

Cons:

• Steep Learning Curve: The platform is very powerful and has many features, which can be overwhelming for new users.
• Complex Setup: Initial setup and configuration can be time-consuming and require technical assistance.
• Dated User Interface: Some users find the interface to be less modern compared to newer SaaS platforms.
• Cost: It is a significant investment, making it less suitable for very small businesses or startups.

Sellercloud integrations

Sellercloud offers a vast number of integrations to connect all parts of an e-commerce business. Here are some of the key categories and examples:

• Marketplaces: Amazon, eBay, Walmart, Newegg, Wayfair, Overstock, and many more.
• Shopping Carts: Shopify, BigCommerce, Magento, WooCommerce, Volusion.
• Shipping Carriers: UPS, FedEx, USPS, DHL, Endicia, ShipStation.
• Payment Gateways: PayPal, Authorize.Net.
• Accounting Software: QuickBooks Online, QuickBooks Desktop.
• 3PL Providers: It integrates with various third-party logistics companies for outsourced fulfillment.
• EDI Retailers: Supports connections with major retailers like Target, Home Depot, and Lowe's for wholesale orders.

Sellercloud Alternatives

• Linnworks: A strong competitor that also focuses on omnichannel commerce automation. Linnworks is often praised for its modern user interface and powerful rule engine. It is a good alternative for businesses looking for a comprehensive system to manage inventory, orders, and listings across multiple channels.
• ChannelAdvisor: An enterprise-level platform that is very strong in marketplace expansion and digital marketing services. ChannelAdvisor is often a choice for large brands that want to optimize their presence and advertising on channels like Amazon and Google Shopping.
• Cin7: A platform that combines inventory management, POS, and B2B/wholesale features. It is a good alternative for businesses that have both online and offline sales channels or a significant wholesale component to their business.
• Sellbrite: A more accessible and user-friendly platform aimed at small to mid-sized businesses. While not as feature-rich or customizable as Sellercloud, it offers a simpler way to manage listings and sync inventory for sellers who are just starting to expand across multiple channels.

Sellercloud API

Yes, Sellercloud provides a robust SOAP and REST API that allows developers to build custom integrations and automate workflows. The API gives access to almost all of the platform's functionality, including managing products, inventory, orders, and shipping.

To use the API, you must be a Sellercloud customer. You can obtain API credentials by contacting your Sellercloud account manager or their support team. They will provide you with the necessary authentication details to access your account's data.

Here is a conceptual example of a REST API call to get orders:

GET /api/Orders
Host: your-server-id.sellercloud.com
Authorization: Bearer [Your_Access_Token]
Content-Type: application/json

This would return a list of orders in JSON format. Developers can find detailed documentation and support by contacting the Sellercloud team.

Sellercloud Affiliate program

Sellercloud does not have a traditional, public-facing affiliate program where you can sign up for a link and earn a commission. Instead, they operate a Partner Program focused on strategic relationships. This program is designed for 3PLs, consultants, marketing agencies, and other technology companies that work with e-commerce businesses. Partners can refer clients to Sellercloud and may receive benefits based on the partnership agreement. To join, you would need to contact their partnership or sales team directly to discuss a potential collaboration. There are no standard commission rates published; these are typically negotiated as part of the partnership agreement.