Sellbrite

What is Sellbrite

Sellbrite is a multi-channel e-commerce management software designed for online brands and retailers. Its main purpose is to simplify selling on multiple online marketplaces from a single platform. The core functionality includes listing products, synchronizing inventory levels, and managing orders across various sales channels like Amazon, Walmart, Etsy, eBay, and shopping carts like Shopify and BigCommerce. Sellbrite helps businesses to avoid overselling products by keeping inventory counts accurate and up-to-date everywhere they sell. The company was founded to solve the complexities of multi-channel retail for small and medium-sized businesses. It was later acquired by GoDaddy, which has integrated it into its suite of tools for online entrepreneurs.

Sellbrite Features

Sellbrite offers a range of features to help manage online sales operations effectively.

• Multi-Channel Listing: Create and publish product listings in bulk to multiple marketplaces. You can use customizable templates to save time and ensure your listings are optimized for each specific channel.
• Inventory Sync & Control: Automatically synchronizes your inventory across all connected sales channels. When a sale happens on one channel, the stock quantity is updated on all others, which prevents overselling.
• Order Management: View and manage all your orders from every channel in one central dashboard. This makes the fulfillment process much simpler.
• Shipping & Fulfillment: Print discounted shipping labels directly from the Sellbrite interface. The platform integrates with popular shipping carriers and also supports routing orders to Fulfillment by Amazon (FBA) for automated fulfillment.
• Reporting and Analytics: Access reports that give you insights into your sales performance. You can see which products and channels are performing best to make better business decisions.
• Simple User Interface: The platform is known for its clean and intuitive interface, making it easy for new users to get started without a long learning period.

Sellbrite Pricing Plans

Sellbrite offers several pricing plans structured to fit businesses of different sizes, based primarily on the number of orders processed per month.

• Free Plan: This plan is for new or very small businesses with a low volume of monthly orders. It includes core features but has a limit on the number of orders.
• Pro Plans: There are multiple tiers of paid plans. As you move to higher tiers, the number of allowed monthly orders increases significantly. These plans include all the features of the free plan plus additional support and capabilities suitable for growing businesses.
• Enterprise/Custom Plan: For very large sellers with high order volumes, a custom plan is typically available, offering dedicated support and features tailored to their specific needs.

Sellbrite Free Plan

Yes, Sellbrite offers a Free Plan. This plan is designed for small businesses that are just starting with multi-channel selling. It includes access to all the core features, such as inventory syncing, order management, and listing capabilities. The primary limitation is the number of orders you can process per month, which is capped at 30 orders. It is a good way to test the platform's functionality before committing to a paid plan.

How to use Sellbrite

Getting started with Sellbrite is a straightforward process.

1. Create an Account: First, sign up for a Sellbrite account. You can start with the free plan.
2. Connect Your Channels: In the dashboard, navigate to the integrations or channels section. Connect the marketplaces (like Amazon, Etsy) and shopping carts (like Shopify) where you sell your products.
3. Import Your Products: Sellbrite will import your existing product listings from your connected channels into a central catalog.
4. Sync Inventory: Once products are imported, Sellbrite begins to sync inventory levels across all channels.
5. List Products on New Channels: Use the listing templates to easily list your products on new marketplaces where you want to expand your business.
6. Manage Orders: As new orders come in, they will appear in your Sellbrite dashboard. From here, you can manage them, print shipping labels, and mark them as shipped.

Pros and Cons of Sellbrite

Here are some of the advantages and disadvantages of using Sellbrite.

Pros:

• User-Friendly: The interface is very clean and easy to navigate, making it great for beginners.
• Excellent Inventory Syncing: The automatic inventory synchronization is reliable and helps prevent overselling.
• Good Free Plan: The free plan is very useful for small sellers to get started without any cost.
• Time-Saving: Bulk listing and central order management save a lot of administrative time.
• Good Customer Support: Users often report positive experiences with the customer support team.

Cons:

• Limited Reporting: The built-in analytics and reporting tools are basic and may not be sufficient for larger businesses that need deep insights.
• Can Be Slow: The system can sometimes experience slowness, especially when managing a very large number of SKUs.
• Pricing Scales with Orders: The cost can increase quickly as your business grows and you process more orders.

Sellbrite Integrations

Sellbrite connects with many popular e-commerce platforms, marketplaces, and shipping services.

• Marketplaces: Amazon, eBay, Etsy, Walmart, Google Shopping.
• Shopping Carts: Shopify, BigCommerce, WooCommerce.
• Shipping: Integrates directly to offer discounted USPS postage and also works with Fulfillment by Amazon (FBA). You can connect your own accounts with carriers like UPS and FedEx.

To set up an integration, you typically go to the 'Settings' or 'Channels' section in your Sellbrite account, select the platform you want to add, and follow the on-screen instructions to authorize the connection.

Sellbrite Alternatives

If Sellbrite is not the right fit, consider these alternatives:

• Linnworks: A more powerful and complex platform aimed at larger businesses. It offers more advanced automation and workflow customization but has a steeper learning curve.
• ChannelAdvisor: An enterprise-level solution for large brands and retailers. It provides a very comprehensive set of features, including advanced marketing and repricing tools, but comes at a much higher price point.
• Ecomdash: A tool that is similar to Sellbrite in targeting small to medium-sized businesses. It offers a comparable set of features for inventory, order, and listing management.
• SellerActive: This platform is strong in multi-channel management but has a particular focus on automated repricing strategies for marketplaces like Amazon and Walmart.

Sellbrite API

Yes, Sellbrite provides a RESTful API for developers. This API allows you to build custom integrations and automate workflows by programmatically accessing your Sellbrite data, such as inventory, orders, and products.

To get an API key, you need to log in to your Sellbrite account. The API keys are usually found in the account settings under a section for 'API' or 'Developer'. You will find your Account Token and Secret Key there.

Here is a basic example of how to use the API with cURL to fetch inventory:

curl -X GET 'https://api.sellbrite.com/v1/inventory' \
-u 'YOUR_API_TOKEN:YOUR_API_SECRET'

Replace YOUR_API_TOKEN and YOUR_API_SECRET with your actual credentials. For full documentation, you should visit the Sellbrite developer portal on their website.

Sellbrite Affiliate Program

Sellbrite is part of GoDaddy, and it is included in the GoDaddy Affiliate Program. To join, you need to sign up through a partner affiliate network like CJ Affiliate or Awin. Once your application is approved, you will get access to unique tracking links and marketing materials. You can place these links on your website, blog, or social media. When someone clicks your link and signs up for a paid Sellbrite plan, you earn a commission. Commission rates are typically a percentage of the sale. Payouts are managed by the affiliate network on a regular schedule, for example, monthly.