Qualaroo

What is Qualaroo

Qualaroo is a software for user research and customer feedback. Its main purpose is to help businesses understand why users behave the way they do on their websites and applications. The tool uses small, non-intrusive surveys called “Nudges™” to ask visitors questions in real-time, while they are actively using the site or app. This method provides contextual feedback that is often more valuable than traditional email surveys. Qualaroo is part of the ProProfs suite of business tools, which aims to provide a wide range of software for companies. The platform is designed to be simple to install and use, allowing marketing, product, and UX teams to launch surveys without needing help from developers.

Qualaroo Features

Qualaroo offers a set of features designed to capture and analyze user feedback effectively.

• Nudge™ Surveys: These are the core feature of Qualaroo. They are small pop-up surveys that appear on a website or in an app to ask targeted questions without disrupting the user experience.
• Advanced Targeting: This allows you to show surveys to specific users. You can target based on their location, how they behave on the site (like time on page or exit intent), their visit history, and custom data you send to Qualaroo.
• Question Branching: Also known as skip logic, this feature changes the next question based on a user's previous answer. This makes surveys shorter and more relevant for each person.
• AI-Powered Analytics: Qualaroo uses IBM Watson's sentiment analysis to process open-ended text answers. It helps you understand the emotion behind feedback and identifies key topics. It also includes a Word Cloud feature to see common words in responses.
• Customization and Branding: You can change the colors, add your logo, and modify the design of the Nudge™ to match your brand's look and feel.
• Professional Templates: The software includes a library of ready-to-use survey templates for common goals like measuring Net Promoter Score (NPS), understanding exit reasons, or gathering leads.
• Multilingual Surveys: You can create and display surveys in over 100 languages to get feedback from a global audience.
• Prototype Testing: Qualaroo can be used on design prototypes from tools like Figma and InVision, allowing you to get user feedback early in the design process.

Qualaroo Pricing Plans

Qualaroo offers several pricing plans to fit different business sizes and needs.

• Free Plan: This plan is designed for startups and very small businesses. It includes all premium features but has a limit on the number of survey responses you can collect each month.
• Essentials Plan: Aimed at growing businesses, this plan offers a higher limit or unlimited survey responses. It includes all features from the free plan and is suitable for companies that need to gather more feedback.
• Premium Plan: For larger businesses and enterprises, this plan provides advanced features, higher capacity, and dedicated support. It is built for teams that rely heavily on user feedback for their strategy.

Qualaroo Free Plan

Qualaroo offers a Forever Free plan. This is a great option for individuals or small teams just starting with user feedback. The free plan includes access to all of Qualaroo's premium features, such as advanced targeting and AI analysis. However, it has limitations. You can collect up to 50 survey responses per month, send up to 500 surveys via email, and it works on websites with up to 10,000 pageviews per month.

How to use Qualaroo

Getting started with Qualaroo is a straightforward process.

1. Sign Up: First, create an account on the Qualaroo website.
2. Install the Code: You will receive a small piece of JavaScript code. You need to add this code to the header of your website. This only needs to be done once.
3. Create a Survey: From your dashboard, choose to create a new Nudge™. You can start with a pre-built template or create a custom survey from scratch.
4. Add Questions: Write your questions. You can choose from different question types like multiple-choice, text answers, or rating scales. Set up question branching if needed.
5. Set Targeting Options: Define who should see your survey and when. For example, you can show it to visitors who are about to leave the pricing page.
6. Customize the Design: Adjust the colors and add your logo to make the survey look like a part of your website.
7. Activate: Launch your survey. It will now appear to visitors who meet your targeting criteria.
8. Analyze Results: As responses come in, you can view them in the Qualaroo dashboard. Use the analytics tools to understand the feedback and find insights.

Pros and Cons of Qualaroo

Here are some of the advantages and disadvantages of using Qualaroo.

Pros:

• Contextual Feedback: Gathers insights from users in real-time, which is often more accurate.
• Powerful Targeting: The ability to target specific user segments is very detailed and effective.
• Generous Free Plan: The free plan includes all premium features, which is rare for SaaS tools.
• Easy to Use: After the initial setup, creating and managing surveys is simple and does not require technical skills.
• AI-Powered Insights: Sentiment analysis helps to quickly make sense of large amounts of text feedback.

Cons:

• Low Response Limit on Free Plan: 50 responses per month is very limited for websites with moderate traffic.
• Interface Design: The user interface for the surveys can look slightly less modern compared to some newer competitors.
• Can Be Overwhelming: The large number of targeting options can be confusing for new users.

Qualaroo integrations

Qualaroo integrates with many popular business tools. This allows you to connect the feedback you collect with other data and workflows.

• Zapier: Connect Qualaroo to thousands of other apps to automate workflows.
• Google Analytics: Send survey data as events to Google Analytics to analyze it alongside other user behavior data.
• Slack: Receive notifications in a Slack channel whenever a new survey response is submitted.
• Salesforce: Create or update leads and contacts in Salesforce based on survey responses.
• HubSpot: Sync feedback data with customer profiles in HubSpot.
• Intercom: Trigger surveys based on Intercom data and send responses back to Intercom.
• Mailchimp: Add users to Mailchimp lists based on their survey answers.
• Optimizely: Target surveys to users in specific A/B test variations.
• Tableau: Export survey data for advanced visualization and analysis in Tableau.

Qualaroo Alternatives

If Qualaroo is not the right fit, there are other good alternatives available.

• Hotjar: A popular tool that combines feedback surveys with other analytics tools like heatmaps and session recordings. It offers a more all-in-one solution for understanding user behavior.
• Survicate: A direct competitor that also offers on-site surveys, email surveys, and many integrations. Some users prefer its modern interface and survey design.
• SurveyMonkey: A well-known platform for creating all types of surveys. It is more suited for traditional, long-form surveys rather than quick, contextual feedback on a website.
• Typeform: Famous for its beautiful, conversational survey design. It focuses on making the survey-taking experience very engaging for users.

Qualaroo API

Yes, Qualaroo provides a Reporting API for developers. This API allows you to programmatically access your survey data, including individual responses and summary statistics. You can use it to build custom dashboards, integrate feedback into other systems, or perform advanced analysis.

To use the API, you need to get your API Key and Secret. You can find these credentials within your Qualaroo account settings. The documentation on the Qualaroo support site provides detailed information on the available endpoints and how to make requests.

Here is a simple example of how you might fetch survey responses using a curl command:

curl -u 'YOUR_API_KEY:YOUR_API_SECRET' 'https://api.qualaroo.com/api/v1/nudges/12345/responses.json'

Qualaroo Affiliate program

Qualaroo is part of the ProProfs Partner Program. This program allows individuals and businesses to earn a commission by referring new customers to Qualaroo and other ProProfs products. As an affiliate, you receive a unique referral link to share with your audience. When someone signs up and becomes a paying customer through your link, you earn a percentage of the sale. The program typically offers recurring commissions, meaning you get paid as long as the referred customer stays with the service. To join, you can visit the ProProfs Partner Program page on their website and fill out an application form. Once approved, you will get access to marketing materials and a dashboard to track your referrals and earnings.