Promo.com

What is Promo.com

Promo.com is an online video creation platform designed for businesses, marketers, and agencies to produce high-quality promotional videos. The platform simplifies the video production process, making it accessible even for users with no prior video editing experience. Its core feature, PromoAI, acts as a creative assistant, generating video ideas, selecting relevant footage, and even writing copy based on simple user inputs like a website URL or a product description. Founded as part of the Slidely company, Promo.com has established itself as a leading tool in the marketing video space, providing access to a massive library of licensed stock footage and music. Its main goal is to help businesses create engaging visual content for social media, advertising, and other digital marketing channels efficiently.

Promo.com Features

• AI Video Generator: Simply provide a link, product, or idea, and the PromoAI tool will automatically generate a draft video with relevant clips, text, and music.
• Vast Stock Media Library: Gain access to over 275 million photos and video clips from premium sources like Getty Images, ensuring high-quality and professional visuals for your projects.
• Online Video Editor: A user-friendly, drag-and-drop editor allows for easy customization. You can change text, add your logo, adjust colors, select different music, and trim clips to fit your message.
• Professionally Designed Templates: Choose from thousands of ready-to-use templates tailored for various industries, social media platforms (Facebook, Instagram, YouTube), and marketing goals.
• Social Media Calendar & Publisher: Plan your video content strategy with an integrated calendar. You can create, schedule, and publish your videos directly to your social media channels from the platform.
• Royalty-Free Music and Licensing: All media assets, including video clips and music tracks, are fully licensed for commercial use, protecting your business from copyright issues.
• Brand Management: Easily manage multiple brands from a single account, which is ideal for marketing agencies and freelancers working with several clients.
• Text-to-Video Creation: The AI can transform your text prompts or scripts into a complete video, saving significant time in the creative process.

Promo.com Pricing Plans

Promo.com offers several subscription plans to fit different user needs. The plans are typically structured in tiers. The Basic plan is designed for individuals or small businesses starting with video marketing, offering a limited number of premium clips per month and standard video quality. The Standard plan is suitable for growing businesses and provides more premium clips, full HD quality, and the ability to add your own watermark. The Pro or Agency plan is the most comprehensive, offering unlimited use of premium clips, management of multiple brands, and reseller rights, making it ideal for marketing agencies and large teams.

Promo.com Free Plan

Promo.com offers a free plan to get started. With the free plan, users can explore the platform's features, create videos, and use the AI generator. However, videos created under the free plan will have a Promo.com watermark. To download a clean, unwatermarked version of the video, an upgrade to a paid subscription is required. This free access serves as an excellent trial to test the tool's capabilities before committing to a paid plan.

How to use Promo.com

1. Sign Up: Create a free account on the Promo.com website.
2. Choose a Creation Method: You can start in several ways. Use the PromoAI generator by entering your website URL, product link, or a simple text prompt. Alternatively, you can browse and select a pre-made template or start from scratch with a blank canvas.
3. Generate or Select Footage: If using the AI, it will automatically suggest a video. If using a template or starting from scratch, you can browse the extensive media library to find the perfect clips and images.
4. Customize in the Editor: Once you have your video draft, the online editor opens. Here you can change the text overlays, upload your logo, select a font that matches your brand, choose a music track from the audio library, and adjust the timing of each scene.
5. Publish and Share: After finalizing your video, you can download it to your computer. You can also use the built-in social media publisher to share it directly to your Facebook, Instagram, or YouTube accounts, complete with AI-generated captions and titles.

Pros and Cons of Promo.com

Pros:

• Extremely user-friendly: The interface is intuitive, making it easy for beginners to create professional-looking videos.
• Massive Media Library: Access to millions of high-quality stock videos and photos is a significant advantage.
• Time-Saving AI Features: The AI generator drastically reduces the time needed to create video content from scratch.
• All-in-One Platform: It combines video creation, editing, and social media scheduling in one place.
• Fully Licensed Content: No need to worry about copyright claims for music or footage.

Cons:

• Subscription Cost: The service can be relatively expensive for very small businesses or individuals with minimal video needs.
• Limited Customization: While the editor is easy to use, it lacks the advanced features of professional software like Adobe Premiere Pro.
• Template-Based: Over-reliance on popular templates can sometimes result in videos that look similar to others.

Promo.com integrations

Promo.com is primarily designed as a self-contained platform but offers direct integration with major social media networks for seamless publishing. Key integrations include:

• Facebook: Directly publish and schedule videos to your Facebook pages.
• Instagram: Share your video content to your Instagram feed and stories.
• YouTube: Upload your finished videos directly to your YouTube channel.
• LinkedIn: Post professional videos to your company's LinkedIn page.
• HubSpot: Users can connect their HubSpot account to access their media library and add videos to marketing campaigns.

Promo.com Alternatives

1. InVideo: A strong competitor with a similar template-based approach and a large stock media library. InVideo often offers more advanced text and animation controls.
2. Animoto: Known for its simplicity and focus on creating photo slideshows and simple marketing videos. It's very easy to use but may have fewer advanced features than Promo.com.
3. Canva: While known for graphic design, Canva has a robust video editor with templates and a stock library. It's a great alternative for those who want an all-in-one design and video tool.
4. Lumen5: Specializes in turning blog posts and text content into videos automatically. It is an excellent choice for content marketers looking to repurpose written articles into video format.

Promo.com API

Yes, Promo.com provides a developer API that allows businesses to integrate its video creation capabilities into their own applications, websites, or workflows. The API enables programmatic video creation, customization, and rendering. This is useful for platforms that want to offer video creation as a feature to their own users, such as marketing automation tools or e-commerce platforms. To get access to the API and obtain an API key, developers typically need to contact the Promo.com partnership or sales team through their official website.

Example API usage (conceptual):

const promoApi = new PromoAPI('YOUR_API_KEY');

const videoOptions = {
  templateId: 'template123',
  textFields: [
    { id: 'title', text: 'New Summer Sale!' },
    { id: 'cta', text: 'Shop Now!' }
  ],
  logoUrl: 'https://yourbrand.com/logo.png'
};

promoApi.createVideo(videoOptions)
  .then(video => {
    console.log('Video rendering started:', video.id);
  });

Promo.com Affiliate program

Promo.com offers an affiliate program for content creators, bloggers, and marketers who want to earn commissions by promoting the platform. Affiliates earn a commission for every new customer that signs up for a paid plan through their unique referral link. The commission rates are competitive, often providing a percentage of the sale. To join, you typically need to apply through their affiliate program page on the Promo.com website or via a partner affiliate network. Once approved, you receive access to a dashboard with your referral link, marketing materials, and tools to track your clicks, conversions, and earnings. Payments are usually made on a regular schedule, such as monthly, once you reach a minimum payout threshold.