Kajabi

What is Kajabi

Kajabi is an all-in-one platform for creators and entrepreneurs to build, market, and sell their digital products and services. The main purpose of the platform is to provide all necessary tools in one place, so users do not need to connect many different software applications. This includes tools for creating online courses, coaching programs, membership sites, podcasts, and newsletters. The company was founded in 2010 by Kenny Rueter with the goal of helping people monetize their knowledge and passion. Kajabi is designed for individuals who want to build a complete online business from a single dashboard. Its headquarters is in Irvine, California.

Kajabi Features

Kajabi offers a wide range of features to support an online business. Here are the key ones:

• Online Courses: Create and sell structured courses with video, text, quizzes, and downloadable files. You can release content on a schedule or make it all available at once.
• Coaching: Offer one-on-one or group coaching programs. The platform includes tools for scheduling, live video calls, and sharing session notes with clients.
• Memberships: Build a subscription-based community site. You can offer exclusive content to members and charge a recurring fee for access.
• Podcasts: Host and distribute your podcast to all major platforms. You can also create private, paid podcasts for your members.
• Communities: Create a private forum for your audience to connect and interact. This helps build a loyal following away from social media platforms.
• Website Builder: Build a complete website using a drag-and-drop editor. It comes with pre-made themes and customizable pages for your blog, homepage, and more.
• Email Marketing: Send email broadcasts and create automated email sequences to your audience. You can segment your contact list for more targeted messages.
• Sales Funnels (Pipelines): Design and build automated marketing and sales funnels. These guide potential customers through the buying process, from awareness to purchase.
• Payments: Accept payments directly through integrations with Stripe and PayPal. Kajabi does not charge any transaction fees on your sales.
• Analytics: Track your business performance with detailed reports on sales, page views, subscription metrics, and student progress.

Kajabi Pricing Plans

Kajabi offers several pricing plans designed to scale with your business. Each plan provides access to the core features but with different limits.

• Basic Plan: This plan is ideal for new creators who are just starting their online business. It includes support for a limited number of products, funnels, and contacts.
• Growth Plan: This is the most popular plan, aimed at growing businesses. It offers higher limits on products and contacts, and includes advanced features like an affiliate marketing program, 24/7 chat support, and advanced automations.
• Pro Plan: This plan is for established businesses and power users who need the highest capacity. It provides the largest number of products, funnels, and contacts, along with a code editor for advanced website customization.

Kajabi Free Plan

Kajabi does not offer a permanent free plan for its main platform. However, it provides a free trial that allows new users to test all the features of a paid plan for a limited time, typically 14 or 30 days. This gives you a chance to build and even launch a product before committing to a subscription. Additionally, Kajabi offers a completely free tool called Kajabi Link in Bio, which lets you create a simple, branded landing page for your social media profiles.

How to use Kajabi

Getting started with Kajabi is a straightforward process. Here is a typical workflow:

1. Sign Up: Begin by signing up for a free trial on the Kajabi website.
2. Create a Product: From your dashboard, select the type of digital product you want to create, such as an online course, coaching program, or community.
3. Add Your Content: Upload your videos, text documents, PDFs, and other materials. Organize your content into modules and lessons for a structured learning experience.
4. Set Your Price: Go to the "Offers" section to create a payment plan for your product. You can set a one-time price, a payment plan, or a recurring subscription.
5. Build a Sales Page: Use the page builder to design a landing page for your offer. Customize a template with your own text, images, and branding to persuade visitors to buy.
6. Market Your Product: Use Kajabi's built-in marketing tools. Create an email campaign or a sales pipeline to promote your product to your audience.
7. Manage Your Customers: Once you have sales, you can track student progress, communicate with them, and manage your community all from within the Kajabi platform.

Pros and Cons of Kajabi

Here is a balanced look at the advantages and disadvantages of using Kajabi.

Pros:

• All-in-One Platform: It combines all the necessary tools, which saves you from having to integrate and pay for multiple different services.
• No Transaction Fees: Kajabi does not take a percentage of your sales, so you keep more of your revenue (standard payment processor fees from Stripe/PayPal still apply).
• User-Friendly Interface: The platform is designed to be intuitive and easy to navigate, even for users without technical skills.
• Excellent Customer Support: Kajabi is known for its responsive and helpful customer support, including 24/7 chat support on higher plans.
• Strong Community: You get access to an active community of other Kajabi users for support, networking, and sharing ideas.

Cons:

• Higher Cost: The monthly subscription fee is higher compared to using individual, specialized tools for each function.
• Limited Design Flexibility: The website and page builder are powerful but offer less design freedom than dedicated platforms like WordPress.
• Can Be Overwhelming: For absolute beginners, the large number of features can feel overwhelming at first.

Kajabi Integrations

Kajabi integrates with several popular third-party applications to extend its functionality:

• Email Marketing: While Kajabi has its own email system, it also integrates with Mailchimp, AWeber, ConvertKit, and ActiveCampaign for users who prefer those services.
• Analytics: You can connect your Kajabi site with Google Analytics and the Facebook Pixel to get deeper insights into your website traffic and advertising campaigns.
• Automation: The Zapier integration is very powerful. It allows you to connect Kajabi with thousands of other apps to automate workflows between them.
• Payment Gateways: It has native integrations with Stripe and PayPal, which are the industry standards for online payment processing.

Kajabi Alternatives

If Kajabi is not the right fit for you, consider these alternatives:

• Teachable: A popular platform that focuses primarily on creating and selling online courses. It is generally more affordable than Kajabi but has fewer built-in marketing and website tools.
• Thinkific: Another strong competitor for online courses. Thinkific offers more design customization for its course player and includes a free plan with basic features, making it a good starting point.
• Podia: An all-in-one platform that is known for its simplicity and affordability. It is a great option for beginners but has fewer advanced features and customization options compared to Kajabi.
• LearnWorlds: A platform that excels at creating interactive and social learning experiences. It is a good choice for those focused on student engagement, offering features like interactive videos and advanced quizzes.

Kajabi API

Yes, Kajabi provides a developer API that allows you to create custom integrations and connect your Kajabi site with other applications. The API can be used to automate tasks, sync customer data, and manage offers. Access to the API is available on the Growth and Pro plans. To get your API key and secret, you can navigate to Settings > Third Party Integrations in your Kajabi dashboard and find the API details section. You can find complete documentation on the Kajabi developer portal.

Here is a basic cURL example to fetch a list of your offers:

curl https://api.kajabi.com/v1/offers \
  -H "Authorization: Bearer YOUR_API_KEY"

Kajabi Affiliate Program

Kajabi has a well-known affiliate program called the Kajabi Partner Program. As a partner, you can earn a 30% recurring commission for every new customer you refer to Kajabi. The commission is paid for the lifetime of the referred customer's subscription. This provides a great opportunity for passive income. To join, you must apply on the Kajabi Partner Program page on their website. After your application is approved, you will receive a unique referral link to share with your audience. Payouts are made monthly via PayPal.