Joybuy is an international online shopping platform that offers a wide variety of products directly to consumers around the world. It is the global e-commerce arm of JD.com, one of China's largest online retailers. The core purpose of Joybuy is to provide customers outside of China with access to a vast selection of goods, often at competitive prices. The platform's main functionality includes browsing product categories, searching for specific items, purchasing goods through a secure checkout process, and tracking shipments. JD.com was founded by Liu Qiangdong in 1998 and launched its online retail platform in 2004. Joybuy was later established to expand its reach to a global audience, leveraging JD.com's extensive supply chain and logistics network.
Joybuy provides several features designed to create a convenient shopping experience for its users.
For shoppers, Joybuy is a free-to-use platform. There are no subscription fees or membership costs required to browse, search for, or purchase products. Customers only pay for the items they buy and any associated shipping costs. For sellers who wish to list their products on the platform, Joybuy operates on a different model. Sellers typically pay commissions on sales, and there may be other fees related to advertising, logistics, or using premium platform features. This seller-side pricing is not structured into simple tiers for the public.
Creating an account and using the Joybuy platform is completely free for all customers. There is no free trial or premium plan for buyers. All shopping features, including browsing, adding items to a cart, and accessing sales, are available to any registered user without charge. The only costs incurred by a user are the price of the products they decide to purchase and the shipping fees.
Getting started with Joybuy is a simple process for any online shopper.
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As a business-to-consumer (B2C) e-commerce platform, Joybuy does not offer integrations with productivity software like Slack or Salesforce for its shoppers. The platform's integrations are focused on the backend to facilitate the shopping experience. These include:
Yes, Joybuy, through its parent company JD.com, provides an API for developers, sellers, and partners. This is part of the JD Open Platform (JOS), which allows third parties to integrate their applications with JD's ecosystem. The API enables programmatic management of product listings, orders, inventory, and logistics.
To get an API key, a developer or seller typically needs to:
Here is a conceptual example of an API call to fetch product information:
{
"method": "jd.union.open.goods.query",
"app_key": "YOUR_APP_KEY",
"timestamp": "2023-10-27 10:00:00",
"sign": "GENERATED_SIGNATURE",
"v": "1.0",
"format": "json",
"goodsReqDTO": {
"keyword": "smartphone",
"pageIndex": 1,
"pageSize": 20
}
}
For detailed documentation, developers should visit the official JD Open Platform developer portal.
Joybuy offers an affiliate program that allows partners to earn commissions by promoting its products. Affiliates receive a unique tracking link, and when a customer clicks this link and makes a purchase, the affiliate earns a percentage of the sale. Commission rates can vary depending on the product category but are typically in the range of 2% to 8%.
To join the program, interested individuals or companies usually need to sign up through a third-party affiliate network that partners with Joybuy, such as CJ Affiliate or ShareASale. After approval, they gain access to promotional materials and their affiliate dashboard to track clicks and earnings. Payments are generally made on a monthly basis once a minimum earning threshold is met. If a direct program is not easily found on their website, it is recommended to contact their support or marketing department to inquire about partnership opportunities.
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