Hobo-web

What is Hobo Web SEO Reporting Software

Hobo Web SEO Reporting Software is a collection of specialized tools designed for search engine optimization professionals, agencies, and website managers. Instead of a traditional web-based platform, these tools operate within the Google Workspace environment, primarily using Google Sheets and Google Docs. The core purpose is to offer powerful, low-cost, and private SEO reporting and analysis solutions. Developed by the team at Hobo Web, which has over two decades of experience in SEO, the software focuses on automating complex tasks like SEO audits, E.E.A.T. analysis, and compliance checks. The tools run entirely within a user's own Google account, which ensures data privacy and security. This approach avoids expensive monthly subscriptions by offering products for a one-time purchase with lifetime access.

Hobo Web SEO Reporting Software Features

The software suite is composed of several distinct tools, each with its own set of features:

Hobo SEO Dashboard Multi-Site

• Automated SEO Audits: The tool connects to your Google Search Console account and automatically generates detailed SEO reports for multiple websites.
• Scheduled Reporting: You can set a schedule for the tool to run audits and email the finished reports to clients or team members automatically.
• Multi-Site Management: It is built to handle a large number of websites, making it ideal for agencies and consultants managing many client accounts.
• Data Privacy: Since the tool runs in your Google account, your client data remains private and is not shared with third-party services.

Hobo EEAT Tool

• E.E.A.T. Compliance Analysis: It helps you check your website against Google's Quality Rater Guidelines for Experience, Expertise, Authoritativeness, and Trust.
• Policy Generation: The tool can generate drafts for essential website policies that are required by local laws and Google's guidelines.
• Actionable Recommendations: It provides clear instructions on where to place policies and how to improve your site's trust signals.
• Google Docs Integration: Final reports and policy drafts are published to Google Docs for easy editing and sharing.

Hobo Premium SEO Checklist

• Comprehensive SEO Framework: A complete set of checklists and templates covering all areas of modern SEO, from technical aspects to on-page optimization.
• Step-by-Step Guidance: The checklist is designed to guide users through the process of identifying and fixing SEO issues.
• Based on Google Guidelines: The framework is developed based on 20 years of experience and is aligned with Google Webmaster Guidelines.

Hobo Web SEO Reporting Software Pricing Plans

Hobo Web operates on a one-time purchase model instead of recurring subscription plans. Each tool is sold as a separate product with a single payment that grants lifetime access and updates. This model is designed to be cost-effective for freelancers, agencies, and businesses of all sizes.

• Hobo SEO Dashboard Multi-Site: A one-time purchase for the complete multi-site reporting system.
• Hobo EEAT Tool: A separate one-time purchase for the E.E.A.T. analysis and policy generation tool.
• Hobo Premium SEO Checklist: Available as a one-time purchase for the full set of SEO templates and checklists.

There are no different tiers; each product is a complete package.

Hobo Web SEO Reporting Software Free Plan

Hobo Web SEO Reporting Software does not offer a free plan or a free trial for its products. The tools are premium and available for a one-time purchase. This model provides full access to all features of the purchased tool immediately after payment.

How to use Hobo Web SEO Reporting Software

Using the Hobo Web tools involves a straightforward process within your Google account:

1. Purchase and Download: First, you purchase the desired tool from the Hobo Web website.
2. Make a Copy: You will receive a link to a Google Sheet. You must make a copy of this sheet into your own Google Drive.
3. Grant Permissions: The first time you use the tool, you will need to authorize the embedded Google Apps Script. This allows the sheet to connect to services like Google Search Console and Gmail on your behalf.
4. Configure Settings: In the configuration tab of the sheet, you can set your preferences, such as the websites to audit, the schedule for reports, and the email addresses for sending reports.
5. Run the Tool: You can run the tool manually from the custom menu within the Google Sheet or let it run automatically based on the schedule you set.
6. Review and Share Reports: The tool will populate the sheet with data and generate reports. For the EEAT tool, reports are also created in Google Docs. You can then analyze this information or share it directly with your clients.

Pros and Cons of Hobo Web SEO Reporting Software

Pros:

• Cost-Effective: The one-time payment model is much cheaper in the long run compared to monthly SaaS subscriptions.
• Data Privacy: All your data and your clients' data stay within your own Google account.
• High Customization: Because it is a Google Sheet, advanced users can modify and extend its functionality.
• Automation: It automates the repetitive task of creating and sending SEO reports.
• No User Limits: You can share the sheets with your team without extra costs.

Cons:

• Requires Google Account: The tools are completely dependent on the Google ecosystem (Sheets, Docs, Search Console).
• Learning Curve: Users not familiar with Google Sheets may need some time to learn how to use the tools effectively.
• Less Polished UI: The user interface is a spreadsheet, which is functional but not as visually polished as dedicated SaaS platforms.
• Dependency on Google APIs: Any changes or outages in Google's APIs could potentially affect the tool's functionality.

Hobo Web SEO Reporting Software Integrations

The Hobo Web tools are built to integrate deeply with the Google Workspace ecosystem. They do not offer integrations with third-party apps like Slack or Salesforce. The primary integrations are:

• Google Sheets: This is the core platform where the tools operate, perform calculations, and display data.
• Google Search Console: The tools connect via API to pull performance data, indexing status, and other crucial SEO metrics for your websites.
• Google Docs: The EEAT Tool uses Google Docs to generate and publish formatted reports and policy documents.
• Gmail: The SEO Dashboard uses your Gmail account to automatically send email reports to specified recipients.

Hobo Web SEO Reporting Software Alternatives

While Hobo Web's approach is unique, here are some alternatives that offer SEO reporting features:

1. AgencyAnalytics: A popular reporting platform for marketing agencies. It integrates with a wide range of services beyond SEO, like social media and PPC, and provides client-facing dashboards. It is a full-featured SaaS with a monthly subscription.
2. SE Ranking: An all-in-one SEO platform that includes rank tracking, site audits, and competitor analysis. It has robust reporting features but comes with a recurring monthly fee based on usage.
3. Supermetrics: A data connector that pulls information from various marketing platforms (including Google Search Console) into Google Sheets, Looker Studio, or Excel. It is more of a DIY tool; you must build the reports yourself, whereas Hobo Web provides a pre-built system.
4. Screaming Frog SEO Spider: A desktop application for in-depth technical SEO audits. While it provides extensive data, it requires more manual work to create client-friendly reports compared to the automated Hobo Dashboard.

Hobo Web SEO Reporting Software API

Hobo Web SEO Reporting Software does not offer a public API for developers. The tools themselves are self-contained applications built using Google Apps Script within Google Sheets. They function by using Google's own public APIs (for example, the Google Search Console API) to pull data into the spreadsheet. There is no way for external applications to connect to the Hobo Web tools directly.

Hobo Web SEO Reporting Software Affiliate Program

There is no publicly advertised affiliate program for Hobo Web SEO Reporting Software. The company focuses on direct sales through its website. If you are interested in partnership or reseller opportunities, it is best to contact the Hobo Web support team directly through their website to inquire about any available programs or arrangements.