Appbot

What is Appbot

Appbot is a software service designed for mobile app teams to analyze customer reviews and ratings. The main purpose of the tool is to gather reviews from various app stores, like the Apple App Store and Google Play Store, into a single dashboard. It uses sentiment analysis and machine learning to automatically sort feedback into topics such as bugs, feature requests, or performance issues. This helps product managers, developers, and support teams to understand user feedback without reading every single review manually. Appbot was founded by Stuart Hall and is based in Australia, providing tools to help companies make data-driven decisions to improve their mobile applications.

Appbot Features

• Review Aggregation: Collects app reviews from all major app stores and countries in one place, providing a unified view of user feedback.
• Sentiment Analysis: Automatically analyzes the sentiment of each review, classifying it as positive, negative, or neutral to help you gauge user satisfaction at a glance.
• Automated Topic Grouping: Uses AI to group reviews into predefined topics like 'Bugs', 'Feature Request', or 'UI'. Users can also create Custom Topics to track specific keywords or phrases.
• Integrations: Sends app reviews directly to other tools your team uses, such as Slack, Microsoft Teams, Zendesk, and Zapier, to fit into existing workflows.
• Automated & AI Replies: Allows teams to respond to reviews faster using Canned Replies or AI-generated responses. You can set up rules to automatically reply to certain types of reviews.
• Custom Dashboards & Reporting: Create customized dashboards to monitor key metrics like review volume, star rating trends, and sentiment over time. Generate and share reports easily.
• Automatic Translation: Translates reviews from foreign languages into English automatically, making it easier to understand feedback from a global user base.
• API Access: Offers a RESTful JSON API for developers to programmatically access their review and ratings data for custom integrations or reports.

Appbot Pricing Plans

Appbot offers several pricing tiers designed for different types of users. There is typically a plan for small teams or startups that includes monitoring for a limited number of apps and basic features. A more popular plan is aimed at growing businesses, offering support for more apps, advanced analysis features like Custom Topics, and more integrations. For large organizations, there is an enterprise-level plan that provides premium features such as SAML 2.0 Single Sign-on (SSO), full API access, and dedicated support.

Appbot Free Plan

Appbot does not offer a permanent free plan. However, it provides a 14-day free trial for new users to test its features. The trial typically includes access to the functionalities of a premium plan, allowing you to connect your apps, set up integrations, and explore the sentiment analysis and reporting tools. A credit card is not required to start the free trial.

How to use Appbot

1. Sign Up: Create an account on the Appbot website to start your free trial.
2. Add Your Apps: Connect your mobile apps by providing the app store URL. Appbot will start fetching reviews immediately.
3. Set Up Integrations: Go to the integrations section and connect Appbot to your team's tools like Slack or Zendesk. You can configure rules to send specific reviews (e.g., only 1-star reviews) to a certain channel or ticket queue.
4. Analyze Feedback: Use the dashboard to view trends in sentiment, ratings, and review volume. Explore the 'Topics' section to see what users are talking about most.
5. Reply to Reviews: Navigate to the 'Reviews' feed to read and respond to individual users. You can use canned responses or the AI reply generator to save time.
6. Create Reports: Build custom dashboards to track the metrics that are most important to your team and schedule regular email reports to keep stakeholders informed.

Pros and Cons of Appbot

Pros:

• Powerful sentiment analysis specifically trained for app reviews.
• Excellent integration with popular business tools like Slack and Zendesk.
• Time-saving features like automated replies and topic clustering.
• Centralizes feedback from all countries and languages.
• Easy to set up and start getting insights quickly.

Cons:

• Can be expensive for individual developers or small companies with limited budgets.
• The user interface can feel complex at first due to the large number of features.
• The accuracy of automated topic grouping may sometimes require manual review and tagging.

Appbot integrations

Appbot offers a range of integrations to connect app review data with your existing workflows. This allows teams to monitor and respond to feedback without leaving their primary communication or support tools.

• Slack: Send new app reviews directly to a Slack channel. You can filter by star rating, country, or sentiment to notify the right team members about critical feedback.
• Microsoft Teams: Similar to the Slack integration, you can push app reviews into Microsoft Teams channels for team visibility.
• Zendesk: Create Zendesk tickets automatically from app reviews, allowing your customer support team to manage and respond to user issues as part of their standard process.
• Zapier: Connect Appbot to thousands of other applications through Zapier. This allows for custom workflows, such as adding negative reviews to a spreadsheet or creating a task in a project management tool.
• Other Integrations: Appbot also supports connections with tools like Freshdesk, Trello, and more.

Appbot Alternatives

• AppFollow: A comprehensive platform for app review management and ASO (App Store Optimization). It offers similar features for replying to reviews and integrations but also has a strong focus on competitor tracking and keyword optimization.
• Appfigures: Provides a suite of tools for app analytics, including review monitoring, ASO, and market intelligence. It is known for its detailed reporting and analytics capabilities.
• Asodesk: Primarily an ASO tool that helps with keyword research and app store visibility. It includes features for monitoring reviews and ratings as part of its broader toolset.
• MobileAction: An app market intelligence platform that offers insights into downloads, revenue, and user acquisition. It also provides tools for managing app reviews and monitoring user sentiment.

Appbot API

Yes, Appbot provides a RESTful JSON API for developers. This API allows you to programmatically access your app's review and rating data. You can use it to build custom dashboards, integrate review data into your internal systems, or create custom alert mechanisms. Access to the API is typically included in the higher-tier subscription plans. To get an API key, you need to subscribe to a qualifying plan and then generate the key from within your Appbot account settings.

Here is a generic example of how you might fetch reviews using a command-line tool like cURL:

curl -u "YOUR_API_KEY:" https://api.appbot.co/api/v2/apps/YOUR_APP_ID/reviews

Replace YOUR_API_KEY and YOUR_APP_ID with your specific credentials and app identifier found in your Appbot account.

Appbot Affiliate program

Appbot does not have a publicly advertised affiliate or reseller program on its website. Companies interested in partnership opportunities or becoming an influencer for the platform should contact the Appbot support or sales team directly through their official website. They may offer partnership arrangements on a case-by-case basis.