AirDNA

What is AirDNA

AirDNA is a data analytics company that provides information for the short-term rental industry. Founded in 2014 by Scott Shatford and headquartered in Denver, Colorado, the platform tracks the performance of over 10 million properties on Airbnb and Vrbo across the globe. The main purpose of AirDNA is to give property investors, hosts, and managers the data they need to make informed decisions. It helps users research new markets, set competitive pricing for their listings, and understand travel trends. By collecting data on occupancy rates, daily pricing, and revenue, AirDNA offers a clear picture of the rental market's performance down to the neighborhood level.

AirDNA Features

AirDNA offers a suite of tools designed for different user needs in the short-term rental market.

• MarketMinder™: This is the core interactive tool. It allows users to explore any market with maps, charts, and filters. You can see average daily rates, occupancy, and revenue for an entire city or a specific neighborhood. It helps you understand market trends, seasonality, and the competitive landscape.
• Rentalizer™: An online calculator that estimates the potential annual revenue of any property as a short-term rental. By entering an address, number of bedrooms, and bathrooms, it provides projections on revenue, average daily rate, and occupancy based on nearby comparable properties.
• Investment Explorer: This feature helps investors find the most profitable locations to buy a rental property. It scores markets based on rental demand, revenue growth, and investability, allowing users to identify high-potential areas.
• My Properties: A performance dashboard for hosts and property managers. By connecting your Airbnb listings, you can benchmark your property's performance against direct competitors and the overall market. It helps you see if your pricing and occupancy are on track.
• Top Properties: This feature lets you view the best-performing properties in any market. You can analyze their amenities, pricing strategies, and booking history to learn from their success.
• Enterprise Solutions: AirDNA provides custom data exports and API access for large organizations like tourism boards, asset managers, and academic institutions that need large-scale data for their analysis.

AirDNA Pricing Plans

AirDNA's pricing is based on the market size you want to analyze. They do not offer standard monthly subscription plans but instead sell access to data for specific locations. You can purchase access for a single city, state, or an entire country. The price varies depending on the number of active rentals in that market. For example, a small town will cost less than a major city like New York. There are different tiers available, with the higher-cost plans providing more detailed data, historical trends, and access to more advanced features. They also offer enterprise-level packages for clients who need data for multiple countries or custom data solutions.

AirDNA Free Plan

AirDNA does not have a traditional free plan that gives continuous access to its premium data. However, it offers several free tools and resources. You can use the Rentalizer tool to get a basic revenue estimate for a property a limited number of times. You can also view high-level market overview data, such as the number of active listings and average revenue for many markets, without a subscription. For detailed property-level data, competitor analysis, and historical trends, a paid subscription for a specific market is required.

How to use AirDNA

Getting started with AirDNA is a straightforward process for analyzing rental markets.

1. Create an Account: First, sign up for a free account on the AirDNA website.
2. Get a Quick Estimate: Use the free Rentalizer tool. Enter a property address, number of bedrooms, bathrooms, and guest capacity. The tool will give you an instant estimate of potential annual revenue, average daily rate, and occupancy.
3. Explore a Market: To do deeper research, you need to purchase a market report. Search for a city or region you are interested in and subscribe to its data.
4. Use MarketMinder: Once you have access, use the MarketMinder dashboard. You can view an interactive map showing all the rentals. Use filters to narrow down properties by size, amenities, or revenue.
5. Analyze Trends: Look at the 'Seasonality' and 'Pacing' tabs to understand booking trends throughout the year and how the current year compares to previous years. This helps in setting your prices correctly.
6. Benchmark Your Property: If you are a host, connect your listing to 'My Properties'. This will allow you to compare your performance directly with similar properties in your area and get personalized recommendations.

Pros and Cons of AirDNA

Pros:

• Comprehensive Data: Provides extensive data from both Airbnb and Vrbo, giving a full market view.
• Powerful Tools: Features like MarketMinder and Rentalizer are very effective for market research and revenue estimation.
• Granular Information: Offers detailed insights at the neighborhood and even individual property level.
• Useful for Everyone: Valuable for new investors, experienced hosts, and large property managers.

Cons:

• Cost: Can be expensive, as you often have to pay for each market separately.
• Data is an Estimate: The data is based on publicly available information and algorithms, so revenue projections are estimates, not guarantees.
• Learning Curve: The platform has many features, which can be overwhelming for new users.
• Limited Direct Integrations: It does not integrate directly with many other software tools like property management systems.

AirDNA integrations

AirDNA is primarily a data provider and does not offer a wide range of direct, one-click integrations with other applications like property management software (PMS) or channel managers. Its main method for data sharing with other systems is through its Enterprise API or by exporting data files (like CSVs) from the platform. Users can then import this data into their own tools, such as Excel, Google Sheets, or custom business intelligence dashboards for further analysis.

AirDNA Alternatives

• Mashvisor: A real estate investment platform that provides data for both long-term and short-term rentals. It is a strong alternative for investors looking to compare different rental strategies for a specific property.
• AllTheRooms Analytics: Another data provider for the short-term rental market. They offer similar market intelligence, including occupancy rates, ADR, and supply data, often catering to enterprise clients.
• PriceLabs: While primarily a dynamic pricing tool, PriceLabs provides deep market data and insights as part of its service. It is a good alternative for hosts who want both market data and an automated pricing solution in one tool.
• KeyData Dashboard: This platform provides business intelligence and benchmarking data for vacation rental managers. It often connects directly to property management systems for more accurate, real-time performance data, but is geared more towards professional managers than individual investors.

AirDNA API

Yes, AirDNA provides a powerful API for developers and enterprise clients. The API gives direct access to the vast dataset that powers the AirDNA platform, including property performance data, market trends, and investment metrics. This allows businesses to integrate short-term rental data into their own applications, websites, or internal dashboards.

To get an API key, you typically need to subscribe to an Enterprise plan. There is no publicly available free API key for individual developers. You must contact the AirDNA sales team to discuss your data needs and get a custom quote.

An example of a basic API call might look like this (this is a conceptual example):

{
  "method": "GET",
  "url": "https://api.airdna.co/v1/market/search?city=paris",
  "headers": {
    "Authorization": "Bearer YOUR_API_KEY"
  }
}

This call would likely return summary data for the Paris market.

AirDNA Affiliate program

AirDNA offers an affiliate program for content creators, bloggers, and influencers in the real estate and travel industries. By joining the program, you can earn a commission for every new customer you refer to AirDNA.

• Commission: Affiliates typically earn a percentage commission on the first purchase made by a referred user. The exact rate can vary but is competitive within the industry.
• How to Join: To become an affiliate, you need to apply through the affiliate program page on the AirDNA website. The application usually requires information about your website or social media channels.
• Getting Paid: Once approved, you receive a unique referral link. You place this link on your content, and when a user clicks it and makes a purchase, the sale is tracked. Commissions are usually paid out on a monthly basis, often through a third-party affiliate platform like PartnerStack.